Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey
Zoominfo
APRIL 17, 2019
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. The objective of the standard sales funnel is simple: guide prospects from the top of the funnel to the bottom, as efficiently as possible. If this news comes as a shock, don’t panic. Let’s get into it!
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