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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

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In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. The objective of the standard sales funnel is simple: guide prospects from the top of the funnel to the bottom, as efficiently as possible. If this news comes as a shock, don’t panic. Let’s get into it!

Sales 228
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How to Create a Marketing Playbook for Consistent Campaigns

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This helps players achieve objectives consistently, even when team members change. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Marketing strategy should detail: Goals and objectives. It explains the assets needed based on goals.

Marketing 124
article thumbnail

Out With the Funnel, in With the Flywheel: The Modern Buyer’s Journey

Zoominfo

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. The objective of the standard sales funnel is simple: guide prospects from the top of the funnel to the bottom, as efficiently as possible. If this news comes as a shock, don’t panic. Let’s get into it!

Sales 130