The Power of "Is": A Featured Snippet Case Study
Moz
FEBRUARY 10, 2020
We worked closely with our writing team to update how we lay out content on our blog. The first blog post that we tried this out on was our “ What is an HRIS ” article. Blog/HR glossary - We found that it was easier for us to gain featured snippets from our blog or our glossary pages. that didn’t work.
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