Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

APRIL 2, 2018

To put it simply, sales reps are only as effective as their managers enable them to be. Are your sales reps relying on headquarter phone numbers every time they reach out to a prospect? Consider these statistics ( source ): It takes 22 minutes to connect using switchboard numbers compared to just 5 minutes using direct dials.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

NOVEMBER 1, 2018

In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Although demand generation and lead generation aren’t the same, they do go hand-in-hand. Difficulty with lead generation is often a strong indication that your demand generation program needs some work.

Benchmarking 204

Benchmarking Gaming Sales Win 204

E2M

MARCH 13, 2024

The study says, 96% of prospects are well-informed and do their homework before contacting a sales rep. Take the First Step: Know Your Prospects III. 15 Key Elements of an Effective SEO Proposal 1. Converting a prospect into a happy client takes a lot of effort. Table of Contents I. The What Is an SEO Proposal?

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. The focus is visibility and domain authority.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

Sales 113

Sales Gaming Marketing Marketing 113

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Consider these statistics ( source ): 39% of marketers expect to use an average of 6 or more channels over two years.

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. The Elements of a Winning Sales Enablement Strategy for 2021.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. What Goes Into an Effective GTM Strategy? That being said, there are a few key things every effective plan should have in order to ensure success. What is a GTM Strategy?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. A generic headline is a major lead deterrent. And keep it interesting!

Marketing 130

Marketing Marketing Sales Gaming 130

Zoominfo

SEPTEMBER 25, 2018

This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Listen here. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Capital 89

Capital Sales Education Startups 89

Zoominfo

MAY 13, 2018

Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. Are they overwhelmed with leads?

Sales 258

Sales Knowledge Sales Enablement Management 258

SpyFu

MARCH 21, 2023

There are lots of good reasons to use SEO outreach. Land New Guest Post Opportunities and Build More Links Guest posts are a powerful way to build links, with 86% of content marketers using them as part of their SEO strategy. You’ll reach out to a website owner and ask if you can contribute content to their blog.

Briefing 96

Briefing Finance Gaming Security 96

Zoominfo

AUGUST 5, 2021

Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

OCTOBER 23, 2018

In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. 1. Use dynamic content to personalize your email marketing strategy. As smartphones continue to grow in popularity, you can bet your customer base is using their mobile devices to check their emails.

Marketing 183

Marketing Marketing Sales Technology 183

Zoominfo

APRIL 15, 2018

Today’s blog post is for you! On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes. Even companies who have access to data struggle to use it effectively. Keep reading for our guide to a data-driven sales strategy.

Sales 170

Sales Startups Technology Technology 170

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. A data-driven business is one that requires the use of data to inform all business decisions. 7 Sales Metrics to Track in 2018.

Commerce 113

Commerce Sales Marketing Marketing 113

Zoominfo

AUGUST 11, 2019

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. The webinar topic was not engaging or useful to your audience.

Marketing 100

Marketing Marketing Sales Learning 100

Zoominfo

AUGUST 29, 2018

Social listening is the process of listening to conversations between customers and prospects on social media platforms in order to gain insights about your brand and industry. Rather, use them to fill in the gaps. It’s true– there are a number of tools that track and analyze customer sentiment using complex algorithms.

Analysis 176

Analysis Airline Marketing Marketing 176

CXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Acquiring more of your ideal customers will lead to profitable relationships because customers will want to buy from you multiple times. From start to finish, that experience ideally follows this path: Leads or subscribers.

Retail 107

Retail Sales Marketing Marketing 107

Netbasequid

JUNE 19, 2023

This is the third blog of our series with this social listening expert. The first blog in the series focused on using social listening to amplify the call for DEIB. Beyond focus groups and surveys as data inputs, social listening can also be effective. How can brands use social listening to build partnerships?

Analysis 98

Analysis Intelligence Intelligence Technology 98

Zoominfo

SEPTEMBER 30, 2018

Marketing is frustrated with sales for not following up on leads and sales is frustrated with marketing for sending them leads that don’t match their buyer personas. Turns out, both are: Research shows sales reps ignore 50% of marketing leads ( source ). Which content types and campaigns attract the best leads?

Sales 160

Sales Marketing Marketing Win 160

CXL

JUNE 16, 2022

On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails.

Marketing 124

Marketing Marketing Copywrite Win 124

Datapine Blog

SEPTEMBER 29, 2022

6) Data Quality Metrics Examples. 7) Data Quality Control: Use Case. quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. 8) The Consequences Of Bad Data Quality. 9) 3 Sources Of Low-Quality Data.

Management 96

Management Data Analysis Matrix Profiling 96

Zoominfo

SEPTEMBER 17, 2019

And so we were trained to find direct dial numbers for every prospect on our call list. This leads me to the motivational aspect. Connect rate is the average number of calls a sales rep makes to get a prospect on the phone. Let’s use a fictional scenario to illustrate the importance of connect rate. 17 to 1 19,117.65

Sales 166

Sales Learning Competitive Information 166

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. We took two months off to plan for the upcoming year. Keep reading! #1: Keep reading!

Copywrite 150

Copywrite Profiling Technology Technology 150

Zoominfo

OCTOBER 11, 2018

Performance based hiring is exactly what it sounds like— a process used by recruiters to find and hire top talent. In today’s post, we provide you with a step-by-step guide to an effective performance based hiring strategy. Be sure to use verbs such as “build”, “create”, “develop” and “maintain.”.

Profiling 133

Profiling Management Learning Marketing 133

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. What Goes Into an Effective GTM Strategy? That being said, there are a few key things every effective plan should have in order to ensure success. What is a GTM Strategy?

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

CXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CXL use them on landing pages to invite customers to trial top marketing courses: SEO tool Clearscope invites users to join their Director of SEO in a webinar. What is a call to action in writing?

Copywrite 121

Copywrite Benchmarking Learning Sales 121

Similarweb

MAY 26, 2021

By using affiliate marketing program s to tap into your existing audience and monetize your website, you can effectively attract more (and often stronger) leads and boost your revenue. This saves you money compared to many other lead gen channels and also benefits your affiliates. . For your audience and industry.

Marketing 98

Marketing Marketing Research Retail 98

Owler

JUNE 2, 2022

Every organization needs a marketing team to grow and nurture leads , whether small or large. Using a dedicated team allows you to effectively conduct marketing research and target the right audience. Your team can use tools like Owler Pro to gather information about your ideal prospects.

Marketing 83

Marketing Marketing Brainstorming Gaming 83

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. The problem is, many businesses continue to take a bare-bones approach to referral marketing despite its proven effectiveness.

Marketing 130

Marketing Marketing Win Analysis 130

Zoominfo

OCTOBER 20, 2018

Performance based hiring is exactly what it sounds like—a process used by recruiters to find and hire top talent. This step-by-step guide will help streamline the standard recruiting processes of sourcing, screening, and interviewing candidates for an effective performance based hiring strategy.

Profiling 100

Profiling Management Learning IT 100

Zoominfo

NOVEMBER 3, 2019

Consider this: a recent survey ranked ‘ sales account manager ’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” ” ( source ) In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. Keep reading!

Sales 100

Sales Knowledge Sales Enablement Management 100

CXL

NOVEMBER 23, 2022

B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. What are its use cases? However, that’s not to say content doesn’t matter.

Marketing 78

Marketing Marketing Win Gaming 78