Aqute Intelligence

APRIL 4, 2023

Who are the competitor’s customers? The difficulty of researching your competitor’s customers is that it’s hard to see the inside of their company. What do customers like and dislike about the product? One way to better position your product is to understand how competitors’ customers feel about those competitors’ products.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Tinuiti

JULY 5, 2023

Access More Potential Customers Source: [link] With more than 60% of surveyed US shoppers saying they begin their search on Amazon, the advantages of selling there are more than clear. This helps Amazon gain more customers and make more money, which can potentially lead to better organic positioning for the brand / product.

Sales 130

Sales Advantage Advantage Commerce 130

Tinuiti

JULY 5, 2023

Access More Potential Customers Source: [link] With more than 60% of surveyed US shoppers saying they begin their search on Amazon, the advantages of selling there are more than clear. This helps Amazon gain more customers and make more money, which can potentially lead to better organic positioning for the brand / product.

Sales 130

Sales Advantage Advantage Commerce 130

mention

JANUARY 20, 2021

72% of users have purchased products after seeing them on the platform, therefore some of your potential customers are waiting for you on Instagram. 5 Instagram Marketing Tips To Maximize Returns (With Case Studies). Instagram Influencer Marketing Case Study: WeWoreWhat. Let’s break things down. Source: Instagram.

Gaming 274

Gaming Sales Marketing Marketing 274

mention

APRIL 7, 2021

Your tone, personality, visuals, and more all contribute to helping customers understand your brand and remember you. A 2019 study by Lucidpress even found that consistency in branding has helped increase revenue by 33%. Tune into customers’ good experiences and even negative ones. Provide Top-Notch Customer User Experience.

Education 349

Education Competitive Benchmarking Sales 349

mention

MARCH 27, 2024

They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. Understanding Online Reputation Management Did you know only 62% of customers trust companies, with a good reputation traditionally being the number one trust factor ?

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

JUNE 10, 2018

Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Leverage customer testimonials or case studies. That’s because positive words from customers are highly influential when it comes to securing new business.

Sales 239

Sales Research Security Security 239

mention

JULY 24, 2023

Use this calendar to look for opportunities where blog posts, videos, and other keyword-optimized assets can be promoted. Simultaneously, you can use this research to generate more blog post ideas and social media content that targets similar search terms and keywords.

Profiling 130

Profiling Research Startups Algorithm 130

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. Maybe your website visitor handed over their email to receive blog alerts or asked a question on your chatbot.

Sales 246

Sales Marketing Marketing Profiling 246

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 264

Marketing Marketing Education Information 264

mention

JANUARY 6, 2023

They create content strategies as per the use cases and characteristics of their respective target audiences representing different stages of the funnel. Table of Contents: Blogs. TOFU content helps you target an audience that best represents your niche and facilitates your brand’s first interaction with potential customers.

Education 237

Education Information Capital Win 237

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers.

Profiling 246

Profiling Sales Competitive Marketing 246

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. It all comes down to building out client profiles. Client Interviews.

Profiling 246

Profiling Sales Research Information 246

mention

SEPTEMBER 15, 2023

In the current times, thriving in business hinges on the support of its customers. This is why 80% of companies use customer satisfaction scores to figure out how to delight their users. Case Studies: How User Suggestions Created Waves of Success for Companies? And guess what? With Zoom Scheduler, they can.”

Innovation 157

Innovation Marketing Marketing Algorithm 157

mention

NOVEMBER 18, 2022

Include the desired information in the form of research data, survey results, testimonials, case studies, and other important details in your pitch. Include the projects you have undertaken, customer reviews and testimonials, success stories, and more in your portfolio. Do Not Oversell.

Startups 284

Startups Brainstorming Research Information 284

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. It’s time to build a sales funnel that captures and converts your best buyers.

Sales 179

Sales Profiling Win Research 179

mention

JULY 5, 2023

The sky-high cost per acquisition and the constant fear of your lead churning at any point, leaving your sales pipeline dry, make acquiring new customers all the tougher. For better conversion rates, many businesses award both the customer and the invitees. Rewarding your customers for every referral keeps them loyal for a longer time.

Marketing 130

Marketing Marketing Advantage Advantage 130

mention

APRIL 20, 2022

In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. On LinkedIn, you can share your articles and blogs of 110,000 characters. Crafting a personal positioning statement is like creating a target-customer avatar.

Profiling 337

Profiling Knowledge Loss Gaming 337

Smart Data Collective

AUGUST 29, 2019

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. Start blogging. Blogging is one of the simplest yet most effective ways to build your audience’s trust and to drive more traffic to your website. What to blog about? Image Source. Leverage influencers.

Sales 185

Sales Marketing Marketing Brainstorming 185

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Retail 180

Retail Commerce Sales Market Segmentation 180

SpyFu

OCTOBER 10, 2022

Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree. In case the content is in a different format, you can also reach out to the website from where you found the original content and ask if they are interested in publishing it on their site.

Travel 128

Travel Research Win Intelligence 128

Zoominfo

FEBRUARY 1, 2021

on your website) that moves potential customers to take some sort of action. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Get to Know Your Ideal Customer. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

Management 145

Management Marketing Marketing Business 145

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 92% of B2B customers watch videos online ( source ). If written correctly, blogs inform and entertain your audience with relevant content that matters to them, effectively establishing trust with your brand.

Entertainment 157

Entertainment Marketing Marketing Education 157

Alexa

JULY 12, 2021

Start by nailing down who your ideal customers are. If you’re an enterprise design agency, your target customers might be marketing and creative leads who are decision-makers at their companies. Create in-depth buyer personas to record the details of each customer profile. Click To Tweet.

Marketing 206

Marketing Marketing Analysis Profiling 206

Smart Data Collective

JUNE 22, 2022

A study by Allied Market Research has found that the market for financial analytics services will be worth nearly $20 billion by 2030. But it’s not the case that cash will disappear from business and there are still plenty of shoppers and consumers who rely on it. Who carries cash anyway, right?

Banking 258

Banking Finance Algorithm Technology 258

mention

JANUARY 27, 2021

They want more paying customers. The more quality traffic to your website, the better your chances of converting visitors into customers. How likely are your customers to remember your brand name or domain? Who needs search engines when your customers can type in your URL directly? Focus on Getting Direct Traffic.

IT 233

IT Business Profiling Management 233

Zoominfo

JUNE 4, 2019

If your connection is a happy customer, they’ll more than likely be happy to do you the service and your prospect will be primed to hear your pitch. Here are a few ways you can begin to do this: Customer Success. Case studies, reviews and testimonials are an extremely effective trust-building tool. 2. Do your homework.

Sales 244

Sales Profiling Research Knowledge 244

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Decide which customer segment (e.g., Start with your webinar funnel. What Is a Webinar Funnel?

Sales 208

Sales Brainstorming Marketing Marketing 208

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). It’s no longer good enough to send your entire customer database the same offers. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. Unfamiliar with the term?

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. It’s time to build a sales funnel that captures and converts your best buyers.

Sales 130

Sales Profiling Win Research 130

Zoominfo

JULY 2, 2020

In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively. This new email list will send out thank-you emails, and then encourage them to download a case study. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work?

Marketing 246

Marketing Marketing KPI Sales 246

mention

AUGUST 16, 2023

Whether you aim to enhance your website, create captivating blog posts, or refine your marketing materials, selecting the right content writer holds utmost importance. Some writers excel at long-form blog posts, some rock at optimised web copy, and others thrive on micro-copy for better UX. What sector are you in? People trust people.

Copywrite 130

Copywrite Briefing Loss Gaming 130

Fuld

OCTOBER 12, 2022

In this edition, we feature our latest blogs on competitive strategy consulting and the future opportunities for Mid-Market Private Equity (PE). Featured Blog: The Truth is Out There – the Competitive Intelligence Mantra. Featured Case Study: Market Expansion Study to understand Consumer responses in 5 Markets.

Competitive Intelligence 52

Competitive Intelligence Competitive Research Intelligence 52

mention

MARCH 30, 2022

There are many research studies that have numbers to prove that. If you have a blog abundant with useful segmented content, then by all means continue doing that. Observe what happened in the second case. Try doing this in a blog. . This is the reason why 94% of marketers agree to using more videos to keep their ROI high.

Marketing 334

Marketing Marketing IT Brainstorming 334

mention

APRIL 19, 2023

Read on to find out how you can leverage this tactic to understand your customers better and drive business growth. It tells you that your product is well-liked (at least by this customer) and that the subscription model is a sticky one. Demographic Data Sometimes it’s tough to know exactly who your customer is.

Business 167

Business Analysis Travel Data Analysis 167

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 130

Marketing Marketing Education Information 130

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. But the rise of customer complaints is actually an enormous opportunity.

Marketing 164

Marketing Marketing Win Competitor Analysis 164