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4 Ways Technology Has Changed B2B Selling

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Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. 1. Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Don’t let this happen to you! Keep reading!

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A Guide to Marketing Automation

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Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Tips for Marketing Automation Implementation. Support – No matter which platform you select, your team is guaranteed to run into a few problems during implementation. Get the right people on board.

Marketing 246
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What is Data Normalization & Why Should You Care?

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In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Two common examples are a CRM and marketing automation platform. In fact, 56% of enterprise software decision makers have implemented a sales force automation solution (CRM) and 53% have implemented an enterprise marketing solution.

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How Innovative Companies Are Using Artificial Intelligence (AI) to Gain An Edge In Business

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One way to improve your ranking is through the use of blog pages that are updated regularly. These data-backed insights can then be shown to decision makers along with your marketing strategies to offer up some concrete reasoning behind your plan of action. Search engines reward those that generate fresh content and add value to users.

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How to Leverage Artificial Intelligence At Your Next Business Event

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In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). For a deeper look at AI, check out the following blog post: Artificial Intelligence and Marketing. So, it should come as no surprise that AI has become a staple at industry events.

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Experts Weigh In on Data Hygiene Best Practices

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Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. If left unchecked, dirty data can render your CRM unusable. So make CRM hygiene maintenance a part of your sales and marketing strategies! Implement controls and reduce manual processes. Operations— even better.

Sales 130
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A Guide to Marketing Automation

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Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Tips for Marketing Automation Implementation As with many things in life, jumping in without a strategy is rarely a recipe for success. Oftentimes, this is due to a lack of strategy.

Marketing 113