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A Guide to Social Media Competitive Analysis (Template)

Crayon

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. Gather your data.

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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

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With the rise of digital marketing, the business world has evolved into a competitive market. Every business is now doing its best to stay ahead of its competitors. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better.

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Top 10 Questions to Ask in Competitive Analysis Projects (Deeper Dive)

Aqute Intelligence

When analyzing your competition, you’ve probably wondered, “what should be the main focus of this research?”, “what are the important questions to ask?” and “how can I incorporate this into my competitive analysis projects?”. Having the upper hand in competitive intelligence will help your business succeed.

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10 Best Keyword Research Tools to Use in 2023

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You should focus on finding close variants of these exact match keywords to reach more people and grow organic traffic to your website. Using the right tools will help you analyze, find ideas for content that’s relevant to searchers, and identify gaps that your content could fill. SE Ranking. Semrush.

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Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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7 Actionable Expert Tips on Brand Reputation Monitoring

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Zac Johnson , a widely respected leader in blogging, believes that investment in online reputation tools can automate your brand management and speed of response : “Leverage free tools like Google Alerts to monitor your brand’s online reputation effectively. However, you can control how your customer support is perceived.

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Share of voice : What is it and you to increase yours

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In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. Share of voice refers to the proportion of advertising or publicity that a brand or company has in relation to its competitors within a specific market or industry.

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