mention

FEBRUARY 12, 2024

Truth is, PR entails all the communication efforts that build a positive relationship with your target audience. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. It is very useful for brand activation and strengthening brand authenticity.

Globalization 157

Globalization Gaming Marketing Marketing 157

mention

APRIL 7, 2024

Have you ever wondered how often your brand is mentioned without a link and, more importantly, how you can benefit from it? Why Should You Monitor Unlinked Brand Mentions? Monitoring unlinked brand mentions can bring numerous benefits to your business : Enhance brand visibility and awareness. Isn’t that great?

Entertainment 157

Entertainment Advantage Advantage Learning 157

Crayon

JUNE 25, 2021

Fine-tune your company's branding. In this blog, we will explore the process and questions you should ask to identify website changes, discover the why behind your rivals’ updates, and utilize that insight to better position your company's solution. See what your audience responds well to—and what they don’t.

Competitive Intelligence 477

Competitive Intelligence Analysis Competitive Intelligence 477

Tinuiti

MARCH 7, 2024

None of these changes happened in a silo, with each connected to the evolving needs of brands, marketers, and shoppers as more cookies crumble, more signals go dark, and the demands for more personalized ad experiences increase. And more people are turning to Amazon to buy them.

Retail 230

Retail Commerce Advantage Advantage 230

mention

APRIL 7, 2021

And one such change we’ll likely see is the increasing importance of building brand authority, especially when everyone is crammed into the crowded digital space. How does brand authority differ from brand positioning? With brand authority, you’re seen as a trusted and reliable entity.

Education 349

Education Competitive Benchmarking Sales 349

mention

MAY 31, 2023

Creating high-quality content and distributing it on relevant channels helps drive potential customers and interest in your brand. In a digital environment that has more than 600 million blogs, you can’t afford to make any mistakes if you want to drive results.

Marketing 335

Marketing Marketing Sales Business 335

mention

JUNE 14, 2023

Remaining indifferent to social mentions about your brand, comment sentiment and missing on analyzing emerging trends related to your industry leads only one way — losing to competition who leverage social listening. Social listening is no longer an optional practice, it’s a necessity to succeed as a brand online.

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

mention

APRIL 20, 2022

You must have heard this saying of the famous American designer Marc Ecko saying, “ You too are a brand. ” And if you still think personal branding is an oxymoron, especially in this internet era, you couldn’t be more wrong. Personal branding is a big topic in online business. What is personal branding?

Profiling 337

Profiling Knowledge Loss Gaming 337

mention

APRIL 11, 2024

From customer feedback to monitoring brand reputation, it’s helping companies to listen more closely to the voice of their customer than ever before. It’s not just about whether the sentiment is positive or negative, but also about the why and how. Positive Sentiment: Yay! Your customers love the new coffee flavor.

Analysis 157

Analysis Algorithm Gaming Cyberspace 157

mention

DECEMBER 8, 2023

Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. That’s why, in this blog, we’ll summarize successful and practical tactics every brand (including the personal one) can use to get more exposure and visibility. Guest blogging isn’t fast.

Marketing 196

Marketing Marketing Profiling Finance 196

mention

APRIL 14, 2023

Brand collaborations are an exciting way for businesses to grow and expand, but they can also be intimidating. In this post, I’ll share some interesting brand collaboration examples to learn from, that will help your business take its next steps in the right direction. However, it is critical to have common goals to see success.

Advantage 261

Advantage Advantage Sports Learning 261

mention

MARCH 27, 2024

Read on to learn how to fix online reputation, build a positive online presence, and consistently increase your communication standards. Naturally, you’d like to focus on the most impactful online reputation factors, the ones that affect the perception of your brand and the client flow. This applies to positive and negative feedback.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

mention

JULY 13, 2022

Some common B2B marketing goals for SaaS businesses include: Increasing brand awareness Generating leads Converting leads into customers Upselling and cross-selling to existing customers Retaining customers Increasing customer lifetime value. This could include blog posts , flipbooks , ebooks , infographics, case studies , etc.

Win 337

Win Marketing Marketing Business 337

mention

MARCH 25, 2024

In this blog post, we will explore what a competitive analysis report is, why it’s important, and how you can create one for your business. This helps businesses navigate their position in the market and understand how they can gain a competitive advantage. You can get a gist of what the company does at first sight.

Analysis 157

Analysis Competitive SWOT IT 157

mention

FEBRUARY 8, 2023

Content marketing is a form of inbound marketing that involves creating and distributing valuable (and relevant) content to attract and engage prospects through channels like blogs, social media, videos, e-books, and more. And if done right, it can help build relationships with customers and prospects while raising awareness of your brand.

Business 275

Business Marketing Marketing Education 275

CIO

APRIL 30, 2023

If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. The way we approached brand management, from diagnosis, to strategy to tactics all flipped on its head.”

Sports 562

Sports Innovation Gaming Matrix 562

mention

SEPTEMBER 1, 2023

Imagine a scenario where every time you publish an article on your website, it quickly starts ranking in the top positions in Google. When your site has strong topical authority on a subject, and you publish articles on those topics, then those articles often tend to rank quickly and in the top positions in Google.

IT 273

IT Travel Brainstorming Finance 273

mention

JANUARY 26, 2024

Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success. Share of voice refers to the proportion of advertising or publicity that a brand or company has in relation to its competitors within a specific market or industry.

IT 157

IT Analysis Competitive Marketing 157

mention

APRIL 15, 2022

It is a known fact that every brand wants a strong representation in the market. To do so, they rely on effective branding techniques to grab the eyes of prospective customers. One of the classic ways of marketing still popular today is the use of brand mascots. Mascots allow brands to get more attention from the audience.

Brainstorming 246

Brainstorming Sports Sales Marketing 246

mention

MAY 18, 2022

All blogs, social media profiles , and websites use visuals to bring out the best in their content. Choosing the best quality photos for your brand is another. Why Your Brand Needs High-Quality Images. All well-thought-out, consistent brand must include high-quality images. Legality is one thing. Source: Wiki Commons.

Algorithm 307

Algorithm Profiling Education Win 307

mention

SEPTEMBER 8, 2023

Social media PR gives brands wider reach, improved reputation management, measurable results, and more. Brand visibility is the biggest advantage social media has over traditional PR outlets. In this article, we’ll be discussing eight social media PR tips that can boost your brand’s visibility.

Profiling 184

Profiling Advantage Advantage Globalization 184

Smart Data Collective

JUNE 21, 2023

Creating a positive on-page experience in order to convert those visitors into customers. AI Can help with content creation Every blog post , every social media reel, and every video that you engage with online is classed as ‘content’. Make your website easy to find. Ensure the “ideal” customers are clicking on your website.

Competitive Landscape 301

Competitive Landscape Briefing Research Algorithm 301

mention

MARCH 7, 2023

On any given day, a brand may upload an industry-relevant blog post on LinkedIn, an employee spotlight video on Instagram, or a viral meme on Twitter. While the type of content may be different, these posts all share a common goal: to build a relationship between a potential customer and your brand.

Marketing 273

Marketing Marketing Globalization Profiling 273

mention

SEPTEMBER 29, 2021

Why is positive word-of-mouth advertising important for business? How to Create Positive Word of Mouth Advertising For Your Business Bonus tip: Measure Your Word of Mouth Marketing Wrapping Up. It is as effective as branding when building consumer trust and as powerful as creating an awareness campaign about your business.

Gaming 347

Gaming Sales Marketing Marketing 347

Chris Webb BI

SEPTEMBER 10, 2023

It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. I don’t endorse any non-Microsoft Power BI-related commercial tools here on my blog but I do use many of them and mention them regularly, leaving readers to draw their own conclusions.

Innovation 246

Innovation Learning Business IT 246

mention

NOVEMBER 24, 2021

But in the ever-evolving landscape of social media, sometimes these changes turn out to have a positive impact. Part of the reason was brand identity. The bottom line of all this: Now you too can use Link Stickers on your Instagram stories just like the big brands do. Position the Link Sticker wherever you want on your Story.

Win 318

Win Algorithm Sales Advantage 318

mention

NOVEMBER 18, 2022

The ever-growing startup scenario has made it more challenging for businesses to reach their audience and build a successful brand. Did you know that a simple social media post or an article on a website can contribute greatly to brand recognition and marketing efforts? Do you aim to build brand awareness ? Tell a Story.

Startups 284

Startups Brainstorming Research Information 284

mention

DECEMBER 11, 2023

For example, if a pin featuring DIY home decor tips is gaining traction, consider creating a blog series or video content in that niche. Every brand has certain pins that outperform others, and these pins can often create the blueprint for success. Look at what competitors (or similar brands) are pinning.

Profiling 205

Profiling Benchmarking Algorithm Analysis 205

Alexa

MAY 24, 2021

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. As a result, these channels can help your business connect with new customers and boost your overall brand awareness. People can also respond via comments to connect further with your brand.

Education 328

Education Competitor Analysis Advantage Advantage 328

mention

JANUARY 1, 2024

Understanding Social Listening Social listening refers to the practice of observing and analyzing online conversations to gain valuable insights into consumer sentiment, trends, and brand perception. Actively listening and engaging with their audience helps businesses turn negative sentiment into positive experiences.

KPI 157

KPI Analysis Entertainment Advantage 157

Tinuiti

JULY 5, 2023

Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. “Amazon Attribution gives brands that sell on Amazon the data needed to invest more heavily in advertising off of Amazon to drive sales. .”

Sales 130

Sales Advantage Advantage Commerce 130

Tinuiti

JULY 5, 2023

Brands selling on Amazon can benefit greatly from analyzing the effectiveness and impact that off-Amazon traffic sources have on their Amazon performance and sales. Amazon Attribution is a free analytics measurement solution that provides brands that sell on Amazon with sales impact analysis across media channels off Amazon.

Sales 130

Sales Advantage Advantage Commerce 130

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Marketing 261

Marketing Marketing Sales Information 261

mention

FEBRUARY 19, 2024

Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. Just adding these videos to blogs tends to improve dwell times, which are crucial for search engine rankings.

Sales 157

Sales Gaming Marketing Marketing 157

Smart Data Collective

NOVEMBER 20, 2022

The following blog discusses what you need to know about big data. Hence, you’ll develop a marketing effort that beats the competition, improving your future sales and brand awareness. . Additionally, it’ll be easier to understand how customers view and interact with your brand, improving business intelligence.

Sales 335

Sales Marketing Marketing Business Intelligence 335

mention

MARCH 3, 2023

It happens when a consumer’s liking towards a brand reflects in their everyday dialogue. 88% of customers trust a brand recommended by friends or family. 88% of customers trust a brand recommended by friends or family. Use them to promote your brand and build a community of brand advocates.

Marketing 261

Marketing Marketing Win Knowledge 261

mention

AUGUST 9, 2023

Building brand awareness is one of your top priorities when managing an eCommerce site. You might have tried several ways to try and make your brand more well-known. Although all these strategies can boost your brand awareness, it also matters how people know about your business.

Management 130

Management Profiling Advantage Advantage 130