Remove blog benchmark-conversion-rate-for-turning-visitors-into-contacts
article thumbnail

How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

If you turn your attention to the metrics that matter, you can improve your marketing strategy and communicate the important insights to leadership. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ).

article thumbnail

Social commerce: A guide for brands and retailers

bazaarvoice

In response, brands continue to turn to social commerce to bring the fun of shopping onto digital platforms. This, in turn, increases add-to-cart rate , sales, and engagement on social platforms and wherever social content lives. While shopping can be a chore, it can also be an adventure — one that has a strong social component.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Terms: The Ultimate Dictionary

Similarweb

For example, when you are working on a redesign of the page, A/B-testing the page, or when you want your visitors to access a special offer page for a period. For example, when you are working on a redesign of the page, A/B-testing the page, or when you want your visitors to access a special offer page for a period. 301 Redirect.

article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Today’s blog post is for you!

Marketing 220
article thumbnail

45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Today’s blog post is for you!

Marketing 100
article thumbnail

21 Ways to Triple Your B2B E-Commerce Conversions

Moz

However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! on how to double (even triple) your current conversion rates. But first, let’s determine what counts as a conversion.