blog b2b-marketing-trends-2022 
mention
MAY 17, 2023
The affiliate marketing spend in the US was up to $8.2 billion in 2022 , a significant rise from $5.4 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. billion in 2017.
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).
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Zoominfo
AUGUST 12, 2018
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. . 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ).
Zoominfo
AUGUST 1, 2018
Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. In B2B deals, the buying committee consists of multiple stakeholders.
Zoominfo
JULY 14, 2023
For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?
mention
MARCH 11, 2024
In 2023, the popularity of podcasts surged among Americans aged 12 and older, with 42% tuning into podcasts , marking a significant increase from the already impressive 38% recorded in 2022. In addition, this form of B2B podcasting is great for startups and smaller brands—big names equal lots of interest, simply put.
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