mention

MARCH 27, 2024

They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. You don’t need more than one wrong campaign or one bad product to damage it. You can do it on your own or with professional reputation management services.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. This is where artificial intelligence (AI) tools step in, revolutionizing the way you produce and plan content.

Research 167

Research Analysis Competitor Analysis Competitive 167

mention

AUGUST 19, 2022

Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Let’s say you worked with your sales team to produce an accurate price quote. Let’s say you worked with your sales team to produce an accurate price quote. Let us start with the basics.

Sales 329

Sales Profiling Learning Knowledge 329

mention

APRIL 27, 2022

Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. CRM systems connect your team, customers, and integrations.

Startups 362

Startups Data Mining Sales Management 362

Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. What Is a Lead Generation Strategy?

Profiling 249

Profiling Finance Retail Marketing 249

mention

JULY 6, 2022

Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. We’ve rounded up some of our favorites — all you have to do is customize them with your business’s branding and messaging, and they’re good to go!

Startups 196

Startups Travel Marketing Marketing 196

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. From an end-to-end channel management approach, the following post will outline what you should do before Prime Day to maximize sales and make this your most successful Prime Day yet. The big question is: Are you Prime Day ready?

Win 130

Win Sales Advantage Advantage 130

mention

NOVEMBER 11, 2022

Local SEO works by optimizing your website’s presence in local and localized search results for better visibility. The 3 pillars of local SEO are: The proximity of the business to the searcher The prominence of your business online The relevance to the search query. If you are a small business, local SEO is your way forward.

Profiling 271

Profiling Win Commerce Advantage 271

E2M

APRIL 15, 2024

Visual hierarchy plays a big role in the design and user experience of your website. When you look at a website, your brain quickly figures out what’s important. Let’s make sure your designs don’t just ‘pop’—but they perform too. Repetition 6. Define Your Website’s Goals 2.

Win 113

Win Sales Information Advantage 113

mention

AUGUST 11, 2021

The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game. based on what’s important for your brand.

Algorithm 363

Algorithm Profiling Travel Retail 363

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Who are your best customers?

Marketing 218

Marketing Marketing Sales Benchmarking 218

mention

OCTOBER 12, 2022

But how can you ace your YouTube marketing strategy ? 13 Ways to Increase Views On YouTube Videos. 13 Ways to Increase Views On YouTube Videos. The number of views your YouTube videos get will depend on various factors such as the topic, production value, length, and promotion. Add a Custom Thumbnail.

Annotation 144

Annotation Win Gaming Marketing 144

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. After all, it’s why they’ve invested in your services. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Marketing 200

Marketing Marketing Information Sales 200

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. So, allow us to indulge.

Sales 185

Sales Sales Enablement Technology Technology 185

Zoominfo

JANUARY 22, 2019

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. Monitor your online reputation. Today we teach you how!

Business 213

Business Briefing Win Information 213

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! As bleak as this sounds for marketers, we remain hopeful.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

JULY 18, 2018

Let’s review why: Complex Buying Committees: Selling to businesses is much more complex than selling to individuals. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. Sometimes, even more so than your own sales experts. But, fear not!

Sales 180

Sales Knowledge Sales Enablement Security 180

Zoominfo

JANUARY 19, 2020

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. Ask customers to update negative reviews.

Business 130

Business Briefing Win Information 130

Netbasequid

FEBRUARY 23, 2022

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. Let’s explore. 1) NetBase Quid.

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Marketing 187

Marketing Marketing Gaming Win 187

Netbasequid

AUGUST 3, 2021

Having the right one can save time and money for your company, as well as alert you to any developing crisis. We’ve collected 12 social media monitoring tools that can serve your company well no matter if you’re on Instagram, Twitter, Facebook or Pinterest. 54% of social browsers use social media to research products.

Profiling 105

Profiling Competitive Advantage Advantage 105

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why.

Marketing 164

Marketing Marketing Win Competitor Analysis 164

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. Let’s get into it! Start with them.

Profiling 138

Profiling Sales Analysis Business Intelligence 138

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

NOVEMBER 18, 2018

If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy. If you’re struggling to capture your prospects’ interest during your first call, it may be time to freshen up your strategy. How to Win More Business on Your First Call.

Win 113

Win Business Sales Research 113

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. Because most industry events come with a cost—time away from your desk, budget, travel, etc.—attendees Let’s get into it! 1. Pick your sessions ahead of time.

Entertainment 159

Entertainment Travel Sales Gaming 159

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. For account-based selling to be successful, everyone must maintain a comprehensive understanding of the customer. Enter, the Customer Insight Report. Let’s get into it! Start with them.

Profiling 130

Profiling Sales Analysis Business Intelligence 130

Zoominfo

APRIL 16, 2018

Keenan explains this philosophy best ( source ): “Turning your organization into a teaching organization means providing your salespeople with new customer-centric information. It means providing customers with information and data that can help them run their business. We’ll let this example speak for itself.

Sales 171

Sales Sports Research Learning 171

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Without further ado, let’s jump into it. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. 6. The Advanced Selling Podcast. Listen here. 2. Sales Pipeline Radio. Sales Influence—Why People Buy. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

MARCH 20, 2018

While social networking can have many workplace benefits, it can also pose a threat to your company; all it takes is one questionable post to bring negative attention to your entire organization. Employees’ actions can often be a direct reflection of your company, your brand, and your products.

Intellectual Property 164

Intellectual Property Human Resources Information Security 164

Data Hut

FEBRUARY 14, 2023

With Amazon being one of the most popular online marketplaces, utilizing Amazon PPC can be a game-changer for businesses looking to promote their products to millions of potential customers. However, gathering real-time data on your PPC campaigns can be challenging, especially if you're on a tight budget.

Algorithm 52

Algorithm Retail Gaming Information 52

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it!

Human Resources 113

Human Resources Commerce Algorithm Sales 113