Zoominfo

MARCH 9, 2021

A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. What is Demand Generation? Demand generation is programmatic.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services. Demand generation is programmatic.

Benchmarking 130

Benchmarking Education Sales Marketing 130

SpyFu

MAY 21, 2021

3 Types of Content Marketing Campaigns There are a lot of different kinds of content marketing campaigns: ones that build brand awareness, ones that drive conversions, ones that generate leads. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. ToFu content is your volume play.

Marketing 104

Marketing Marketing Win Research 104

Similarweb

JUNE 2, 2021

If I put it in the dictionary, I’d say: a content marketing strategy is the creation and distribution of content that offers value to your target audience. The survey shows that having a documented strategy plays a predominant role and effective targeting contributes to its success. It’s that simple.

Marketing 97

Marketing Marketing Education Briefing 97

Similarweb

APRIL 20, 2021

Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. . You have full control over this type of media, can easily measure performance, but it offers limited possibilities. . A digital marketing strategy is your game plan for success in the digital arena.

Win 98

Win Marketing Marketing IT 98

Similarweb

APRIL 20, 2021

Examples of this would include search engine optimization ( SEO ), paid marketing, social media marketing , and content marketing. . You have full control over this type of media, can easily measure performance, but it offers limited possibilities. . A digital marketing strategy is your game plan for success in the digital arena.

Win 59

Win Marketing Marketing IT 59