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NetSuite adds generative AI to its entire ERP suite

CIO

NetSuite is adding generative AI and a host of new features and applications to its cloud-based ERP suite in an effort to compete better with midmarket rivals including Epicor, IFS, Infor, and Zoho in multiple domains such as HR, supply chain, banking, finance, and sales.

IT 795
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New Marketing Benchmarks for Manufacturing Companies

Weidert Group

Industrial marketers know that marketing a manufacturing company is significantly different from a retail or other consumer-oriented business. As a result, marketing for manufacturers is much more about reaching the right people with the right messages at the right times. It’s rarely ever about reaching the masses.

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5 Benchmarking Examples for Brand Marketing

Netbasequid

We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! And these statistic add context to our conversation: Brands that are perceived as ‘strong’ generate a higher EBIT margin than other brands – benchmarking helps brands gauge this metric. Share of Voice (SOV).

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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. What is competitive benchmarking? The benefits of competitive benchmarking. Learn more about the benefits of benchmarking. Download now.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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New Data: Battlecard Benchmarks & Best Practices (2022)

Crayon

Sadly, the impact of good product marketing is often obscured.

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Performance Benchmarking: 8 Keys for Success

Netbasequid

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. Performance benchmarking offers a way to set standards and hold teams accountable with metrics that every brand should have in place in 2022. Consumers are fickle, and so is the market.