article thumbnail

Battlecards: a necessary sales resource

Primary Intelligence

One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition. The question is, how do you build a battlecard that works for sales?

article thumbnail

Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. Sales battlecards enable your entire sales force to win when faced with a competitive deal. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating a competitive intelligence battlecard to help a client win new business

Fuld

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

article thumbnail

Primary Intelligence Partners with Crayon to Launch the First Ever Technical Integration that Combines Win-Loss Data Analysis with Competitive Intelligence

Primary Intelligence

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

article thumbnail

Using Competitive Intelligence to Move the Company Ahead

ArchIntel

Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. “If

article thumbnail

Effective Sales Enablement

Primary Intelligence

Programs like Win Loss Analysis clarify the sales efforts that make a difference when presenting your products. Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well.

article thumbnail

How CI can increase revenues

SCIP

Crayon/SCIP research has shown that 61% of organizations have seen a positive revenue impact from CI. Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? Build battlecards sales will actually use. high-ROI battlecard program ?that