mention

MAY 31, 2023

In this article, we cover 7 content marketing mistakes to avoid. Different content, such as white papers and case studies accommodate every stage of the buyer’s journey. Content that is focused purely on trending or viral topics, such as recent SEO changes, may be relevant for the moment.

Marketing 335

Marketing Marketing Sales Business 335

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. More than 80% of the full page ads in a recent enterprise technology magazine are lead generation! Here are three examples from magazines or proposals that are within arms reach on my desk.

Marketing 74

Marketing Marketing Education Sales 74

Similarweb

JULY 15, 2021

Airbnb, the IOC, and the International Paralympic Committee teamed up to bring fans the Olympian & Paralympian Online Experience with over 100 online virtual experiences hosted by top-class athletes from all over the world representing many different sports and topics.

Sports 111

Sports Marketing Marketing Gaming 111

Happy Market

MAY 9, 2022

Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Today I’m going to cover the topic of managing employees, specifically Gen Z. This is the first of a two part series on the topic. Alright, let’s make this a kick ass day!

Management 52

Management Entertainment Market Research Marketing Research 52

Zoominfo

AUGUST 21, 2018

Then, include a call-to-action for a gated research report or white paper that expands upon the topic covered in the infographic. Break video footage into smaller pieces, organized by question or topic, to produce several short videos. For instance, animated videos can make technical topics easier to digest.

Marketing 169

Marketing Marketing Briefing Win 169