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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

AI technology has significantly improved the entertainment industry. This is going to permanently revolutionize the entertainment industry, including offering more social TV experiences. In the not-so-distant past, cable television ruled the roost when it came to home entertainment.

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LaLiga transforms fan experience with AI

CIO

The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large. The AI advantage LaLiga Tech is leaning on AI and ML for a number of initiatives.

Sports 571
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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. This analytics advantage in hockey has yet to be fully realized in MLSE’s other major sports, he adds. “In Data Management, Digital Transformation, Media and Entertainment Industry

Sports 508
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. Here are seven advantageous ways to do so. Use post insights to help you curate content that will be useful, entertaining, and/or educational for your target customers. Focus on Instagram Insights.

Advantage 282
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The Omnichannel Shopping Experience: How to Address Customer Preferences

CIO

People rely on their smartphones, social platforms, and digital channels for information, entertainment, and online purchases. Merchants that provide this omnichannel shopping and payment experience will gain a competitive advantage. Learn more about Cybersource here. . Digital Transformation, IT Leadership

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How to incubate a winning innovation program

CIO

Retail, entertainment, music, and banking have largely moved online. They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. It’s a familiar story: Netflix beat Blockbuster; Amazon beat Borders. It’s okay to fail” means only a few new ideas may flourish.