CIO

MARCH 13, 2024

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 804

IT Knowledge Research Globalization 804

CIO

APRIL 11, 2024

But with Amazon Web Services (31%), Microsoft Azure (24%), and Google Cloud Platform (11%) accounting for two thirds of the worldwide market, according to Synergy Research Group, Oracle Cloud Infrastructure (OCI) remains distantly behind the behemoths, leaving many to question whether Oracle’s cloud gains are enough to make it a contender.

IT 781

IT Innovation Knowledge Research 781

CIO

OCTOBER 11, 2023

Enterprises are looking to AI to boost productivity and innovation, and one-third of organizations with an interest in the technology have hired or are looking for a chief AI officer, according to new research from Foundry, publisher of CIO.com.

Intellectual Property 829

Intellectual Property IT Retail Innovation 829

CIO

FEBRUARY 7, 2023

Research shows that almost nine-in-ten (88%) of customers say that the experience your company provides is as important as your products and services. According to Gallup research , fully engaged customers represent a 23% premium in share of wallet, profitability, revenue and relationship growth over the average customer.

Research 725

Research Advantage Advantage Retail 725

CIO

FEBRUARY 13, 2024

There are several important metrics that can be used to achieve IT success, says Jonathan Nikols, senior vice president of global enterprise sales for the Americas at Verizon. “To Satisfaction metric results should be shared with both IT and business leaders, and action plans should be developed by C-level executives and IT service leads.

IT 875

IT KPI Briefing Technology 875

CIO

OCTOBER 4, 2023

Reasons for this limitation include data sovereignty and residency requirements, the need to support ultra-low latency workloads, and concerns about losing control over mission-critical use cases, such as production assembly lines or retail point-of-sale systems.

Retail 781

Retail Market Intelligence Advantage Advantage 781

CIO

APRIL 4, 2024

To keep up, Redmond formed a steering committee to identify opportunities based on business objectives, and whittled a long list of prospective projects down to about a dozen that range from inventory and supply chain management to sales forecasting. “We We don’t want to just go off to the next shiny object,” she says. “We

Banking 841

Banking Pharmaceutical Technology Technology 841

CIO

OCTOBER 4, 2022

New research co-authored by Marco Iansiti, the co-founder of the Digital Initiative at Harvard Business School, sheds further light on how a data platform with robust real-time capabilities contribute to delivering competitive, ML-driven experiences in large enterprises. Data architecture coherence. The study results don’t surprise us.

Learning 743

Learning Predictive Analytics Research Competitive 743

CIO

MARCH 18, 2024

Increasing tech debt, disparate sales channels, costly innovation to improve customer experiences, and worst of all: a high total cost of ownership (TCO). Too many enterprise businesses have been held back by their commerce technology. It’s time to put an end to that era. Click here to calculate your TCO.

Commerce 474

Commerce Loss Innovation Globalization 474

CIO

AUGUST 24, 2023

So, in 2021 Equinix revisited its prospecting platform to take it a step further by adding a data-driven sales prospecting approach that uses AI to identify partners best positioned to help the company drive new sales, both globally and within specific regions and countries.

Annotation 611

Annotation Algorithm Innovation Sales 611

CIO

APRIL 30, 2024

Build your network continuously Joe Puglisi, former CIO and now investor, advisor, and board member, leads a weekly call for the Society of Information Management (SIM) Members in Transition program. What does networking mean, and what activities lead to opportunities? Focus on technologies in demand in your industries of interest.

IT 369

IT Profiling Win Startups 369

CIO

OCTOBER 4, 2022

“It may have started with some minor irritation at a business decision or disagreements with enterprise leaders, teams, silos, or internal business matters,” says Tracy-Lynn Reid, CIO research practice lead at Info-Tech Research Group. analyst, currently strategist at career tech service company Resume Worded. Sheer boredom.

Innovation 710

Innovation Technology Technology Competitive 710

CIO

AUGUST 7, 2023

As CIO of E&J Gallo Winery, Robert Barrios has made it a priority to lead transformation projects not with directives, but by cultivating the right blend of shared experiences and immersion in the business. You have to lead by example and show that you care.” If you are not actively doing that, you won’t be a change maker.”

Business 616

Business IT Gaming Sales 616

CIO

JANUARY 15, 2024

As workers at all levels put together their development plans for 2024, IT leaders, recruiters, researchers, and advisors share here what actions CIOs can take to advance their careers if they want to embrace a growth mindset. There was no one to guide me in that area, and I thought this is something I should be doing for others,” he adds.

IT 822

IT Brainstorming Profiling Learning 822

mention

JUNE 9, 2023

Are you struggling to generate leads for your B2B business? According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads.

Profiling 343

Profiling Sales Information Marketing 343

CIO

NOVEMBER 16, 2022

As a household name in household goods, with annual sales of $22 billion, Whirlpool has 54 manufacturing and tech research centers worldwide, and bursts with a portfolio that includes several familiar brands including KitchenAid, Maytag, Amana, Yummly, among others. All of these things have been transformational for our business.”

Business 835

Business IT Value Chain Technology 835

CIO

SEPTEMBER 6, 2022

At least that’s the way it too often seems when a CIO attempts to show business management how a technology initiative can lead to tangible benefits. According to Gill, recent research indicates that tech-savvy enterprise boards perform better than their less knowledgeable counterparts. What are their department’s goals?

IT 725

IT Knowledge Education Technology 725

CIO

JULY 27, 2023

Michele Goetz, vice president and principal analyst at Forrester Research, agrees. That could lead to compromised intellectual property and regulatory penalties. And because the generative AI models pull from myriad sources, incorporating generative AI output in an organization’s corporate content could lead to copyright infringement.

IT 616

IT Intellectual Property Education Globalization 616

CIO

JANUARY 11, 2023

Leading organizations ensure continual innovation by creating roadmaps that document when new products or features will be rolled out to the public (ex: on a quarterly or yearly basis). Is innovation foundational to your enterprise like core business functions such as sales, marketing, and IT, or is it a performative act?

Innovation 662

Innovation Loss Globalization Analysis 662

Aqute Intelligence

APRIL 25, 2024

LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. Everyone from a product marketing manager to a sales rep can benefit from using LinkedIn for competitor intelligence. by region, industry, or product).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both.

Sales 309

Sales Win Research Gaming 309

mention

MAY 19, 2023

However, the ball does not stop with simply reaching customers and generating leads. Your business has to create a social media funnel for lead nurturing. And a successful social media funnel is one that lets you convert leads into loyal, paying customers. You can do this by finding out what shared attributes your leads have.

Marketing 264

Marketing Marketing Sales Research 264

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. As Schuck put it, there are really only three ways to drive sales efficiency. Check them out here.

Sales 130

Sales Research Capital Win 130

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. You’ll learn what big data is, how it can affect your marketing and sales strategy, and more. Hence, you’ll develop a marketing effort that beats the competition, improving your future sales and brand awareness. .

Sales 331

Sales Marketing Marketing Business Intelligence 331

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting. Qualification.

Sales 246

Sales Profiling Research Security 246

mention

APRIL 13, 2022

That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets. Once you’ve done the research and prepared a list of goals, ask yourself: are these objectives feasible for you and your team? Enhance social media interaction. Boost brand recognition.

Marketing 330

Marketing Marketing Copywrite Sales 330

Smart Data Collective

APRIL 17, 2023

For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. To further explore the aforementioned example, imagine if the surfboard company conducted market research to see who bought the most surfboards.

Marketing 311

Marketing Marketing Research Knowledge 311

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Figure 1 : Real-time buying signals can boost various sales and marketing activities.

Briefing 246

Briefing Sales Research Advantage 246

Smart Data Collective

JULY 20, 2021

These software tools rely on sophisticated big data algorithms and allow companies to boost their sales, business productivity and customer retention. According to market research – The global CRM market size was estimated at USD 43.7 The sales and marketing professional can easily integrate MailChimp with Salesforce.

Sales 352

Sales Business Human Resources Finance 352

Smart Data Collective

NOVEMBER 5, 2023

Data analytics helps brands and businesses assess their brand’s perception amongst customers, research market trends, and analyze future needs. All these insights help businesses formulate a strategy that is in line with the examined data and has the potential to generate more sales.

Marketing 259

Marketing Marketing Competitive Sales 259

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. A third of responses came at least a full day later. times as many total responses per company.

Benchmarking 130

Benchmarking Research Sales Win 130

Smart Data Collective

JANUARY 5, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing. At the top of the funnel (TOFU) are fresh new leads who are just discovering your offerings.

Entertainment 310

Entertainment Sales Profiling Education 310

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

mention

APRIL 27, 2022

In the end, you’ll be able to sell more to your customer base or attract more warm leads with the right CRM system. But if you can only choose one, ask yourself: Does marketing or sales need more support?: If it’s sales, a CRM is the best option. How efficient is your sales/marketing team?: What are your business goals?:

Startups 362

Startups Data Mining Sales Management 362

Smart Data Collective

MARCH 23, 2023

The Forbes Research Council wrote an article in October citing research showing that 71% of customers now expect a personalized experience. Companies can improve sales while attracting new shoppers and boosting satisfaction. Firms that supply customer-centric services also benefit from increased sales and customer growth.

Commerce 294

Commerce Marketing Marketing Retail 294

Zoominfo

AUGUST 18, 2020

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Where Do Sales Reps Waste The Most Time? Researching Prospects.

Sales 264

Sales Gaming Research Loss 264

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. And the impact of that are things like elongated sales cycles and multiple layers of approvals.”

Sales 130

Sales Due Diligence Win Gaming 130