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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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What Is Market Entry Research and Why Is It Important?

Netbasequid

This may be exporting, setting up shop in a new geographical location, launching your first brand, or introducing a new product/service to your existing customers. Rather than create new products, these organizations take their current products to new customers. Market entry research is the insight needed to enter a new market.

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NetBase Quid® Spring Product Update: ChatGPT-powered Search, Expanded Social Listening, and Monitoring Millions of Channels at Once

Netbasequid

This update marks the next phase of our innovative offerings and spans our entire suite of products in the NetBase Quid® and Rival IQ family. And it helps you make better decisions, from branding to product lines and everything in between. Queries remain fully editable as well. We’ve detailed each capability below.

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Enhancing Time to Insight & TikTok Campaign Planning

Netbasequid

We’re always pushing the envelope with regular product updates that help our customers stay ahead of competitors in every way. Use the Network Map, Outlier Clusters, Top Clusters by Volume, and Top Clusters by Engagement views to discover which topics your most relevant audiences are discussing. Quick Views Speed Up Time to Insight.

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How to Create a Competitive Analysis Template in 2023

Netbasequid

Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy. Specific targets may come up in various ways, including hearing about them on the news, losing a customer segment, or discovering them through your business intelligence system.

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What is Multimodal Research? Market Research Examples and Strategies

Netbasequid

In an interview with NetBase Quid®, Thomas Kirby , Director of Strategic Marketing and Intelligence at UPMC, explained that it is important for HCPs to use research tools to find unmet needs, discover trends, and gauge patient sentiment. For instance, from patient interviews, UPMC may discover that the website UI is off.

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What Is Agile Market Research and Why Is It Important?

Netbasequid

Through automation, these technologies can create a running loop to monitor-discover-monitor data and set up alerts for important occurrences. In the end, agile research puts businesses in a better position to discover, predict, or react to events. This offers a significant boost to productivity. Product testing.