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ATTEST
OCTOBER 16, 2019
A simple definition of a brand growth strategy is setting out to grow brand equity and market share, usually in the long term. Porsche Brand Growth Strategy: Finding a new audience. The carmaker wanted to target 18 to 34-year-olds who weren’t already targeted by traditional TV and radio advertising.
ATTEST
OCTOBER 16, 2019
A simple definition of a brand growth strategy is setting out to grow brand equity and market share, usually in the long term. Porsche Brand Growth Strategy: Finding a new audience. The carmaker wanted to target 18 to 34-year-olds who weren’t already targeted by traditional TV and radio advertising.
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