Zoominfo

MARCH 3, 2021

Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities.

Sales 179

Sales Information Marketing Marketing 179

mention

JULY 12, 2023

Efficiently and strategically distributing leads to the appropriate sales teams ensures valuable opportunities are capitalized upon and nurtured effectively. Social media platforms have changed the way businesses communicate with their target market. In 2023 market leader Facebook had more than 2.9

Sales 130

Sales Capital Competitive Information 130

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Sales 130

Sales Startups Technology Technology 130

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. percent vs. 16.6 High-growth firms are much more likely (26.2

Sales 130

Sales Alliance Travel Technology 130

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” This way, you’re not serving ads when people are less likely to be interested, and more importantly, your sales team is available to respond quickly and efficiently. To save money, consider only running ads during business days and hours.

Restaurants 130

Restaurants Algorithm Sales Win 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Sales 246

Sales Benchmarking Profiling Marketing 246

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JULY 6, 2021

We all know Tom: the sales guy trying to sell you something you don’t really need on a Tuesday afternoon. The Old World vs. New World of Sales. Tom represents the old world of sales, which was limited by location, highly based on geography, and heavily reliant on how well he could persuade his prospects.

Sales 147

Sales Commerce Globalization Travel 147

mention

JANUARY 31, 2024

One not-so-secret tip in sales is that to bring customers on board, you have to invest time in building solid relationships with them first. Without social CRM, most customer interactions and insights from social media are often stuck within the marketing department. Where’s the ideal place to build these connections with them?

Profiling 144

Profiling Sales Analysis Loss 144

Primary Intelligence

FEBRUARY 10, 2021

These loyal, repeat purchasers are your greatest asset and likely your best marketing tool. Suffice it to say that most businesses place too much emphasis on the new sale – on the new customer. They believe that in order to reach their sales goals, they must be crazy busy, hitting the streets to drum up more and more customers.

Sales 194

Sales Win Intelligence Intelligence 194

Zoominfo

MARCH 3, 2021

Consider the following: A company has a 50-person sales team. Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities.

Sales 100

Sales Marketing Marketing Information 100

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Intelligence 247

Intelligence Intelligence Globalization Sales 247

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Sales 195

Sales Benchmarking Profiling Marketing 195

Zoominfo

FEBRUARY 28, 2021

But what if I’m already using sales, lead, or market intelligence ? Relationship vs. Customer Intelligence Relationship intelligence creates family tree-like branches between professionals, and at each end are bits of customer intelligence. Email Automation Your email inbox is where a majority of communications occur.

Intelligence 130

Intelligence Intelligence Banking Sales 130

Zoominfo

FEBRUARY 28, 2021

But what if I’m already using sales, lead, or market intelligence? Relationship vs. Customer Intelligence. By adding on to existing data about sales, leads, and customers, relationship intelligence helps sales reps and marketers to achieve the following: Reduce the amount of prospect research.

Intelligence 130

Intelligence Intelligence Sales Banking 130

mention

NOVEMBER 15, 2023

Expanding your E-commerce business can be very expensive: production of goods, distribution, salaries, marketing needs (and that’s only a small part of it). If you’re using emails as one of your marketing communication channels, start by reviewing the email production process and optimizing the costs.

Commerce 167

Commerce Startups Advantage Advantage 167

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. Let’s break it down.

Profiling 130

Profiling Win Commerce Sales 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change.

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

JUNE 27, 2022

Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting. Sales teams usually seek a balance between quantity (data coverage), quality (data accuracy), and cost. The following grid shows this quality vs. quantity trade-off.

Globalization 130

Globalization Benchmarking Sales Intelligence 130

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Zoominfo

SEPTEMBER 7, 2021

For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. Today, smart sales teams still see potential in big data. So much data rolled down to sales teams that they weren’t ready for it. What Can Sales Teams Do with Small Data?

Sales 130

Sales Algorithm Market Research Marketing Research 130

Primary Intelligence

FEBRUARY 10, 2021

These loyal, repeat purchasers are your greatest asset and likely your best marketing tool. Suffice it to say that most businesses place too much emphasis on the new sale – on the new customer. They believe that in order to reach their sales goals, they must be crazy busy, hitting the streets to drum up more and more customers.

Sales 104

Sales Win Intelligence Intelligence 104

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing 231

Marketing Marketing Sales Information 231

Zoominfo

OCTOBER 2, 2018

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. Data normalization.

Due Diligence 113

Due Diligence Sales Banking Technology 113

Zoominfo

JUNE 22, 2022

As daunting as cold calling may be, it still has a place in today’s sales pipelines. In the age of COVID and increased remote work, sales development representatives (SDRs) and account executives (AEs) are finding that cold calling can be an effective means of reaching prospects — when handled correctly. Is B2B Cold Calling Dead?

Sales 130

Sales Security Security Research 130

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. Demand generation vs. lead generation: Critical differences.

Capital 89

Capital Sales Education Startups 89

Zoominfo

AUGUST 12, 2018

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Intelligence 150

Intelligence Intelligence Sales Globalization 150

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in the market for a new car.

Sales 100

Sales Benchmarking Profiling Marketing 100

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Marketing 255

Marketing Marketing Sales Learning 255

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

Intelligence 100

Intelligence Intelligence Sales Globalization 100

SpyFu

JUNE 7, 2021

Image via Google Trends However, it is commonly misunderstood as simply a method of marketing your brand. In reality, there are many differences between growth hacking and marketing. Before we get into how they’re both different from each other, let’s first try to understand what growth hacking and traditional marketing are.

Marketing 103

Marketing Marketing Startups Competitor Analysis 103

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Sales 228

Sales Marketing Marketing Technology 228

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Borrow trust for fast results with influencer marketing 4. by posting about it on social media).

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Marketing 100

Marketing Marketing Sales Learning 100

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Marketing 99

Marketing Marketing Research Retail 99