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Generative AI gold rush drives IT spending — with payoff in question

CIO

Companies buying the marketing hype about the benefits of AI need to look for proofs of concept, added Mark McDonald, a distinguished vice president analyst at Gartner. AI promises cost savings, productivity improvements, and better customer experiences, but CIOs need to figure out how to calculate the ROI , McDonald said.

IT 827
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What is Share of Voice in Marketing? Why do you need to calculate Google Share of Voice?

GrowbyData

T he term share of voice (SOV) refers to the total media spending by your brand in comparison to total media spending in the market. According to Wikipedia “Share of Voice in advertising is a measurement model within advertising. What is Online Share of Voice? What is Google Share of Voice? Share of Voice in SEO.

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The new CFO: How AI has changed the game for chief financial officers

CIO

This can include steps like replacing the traditional net present value/discounted cash flow calculator with multi-scenario models to stress-test multiple different forecasts under countless different scenarios.

Gaming 658
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Share of voice : What is it and you to increase yours

mention

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. One such concept that has gained significant importance in recent years is Share of voice (SOV). But what does it mean to have a high share of voice?

IT 157
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Inside Nasdaq’s AI-fueled pivot to SaaS provider

CIO

It is already at work in our business — preventing market interruptions, creating new kinds of intelligence for investors, and stopping financial criminals in their tracks,” Peterson says. billion in 2022, derives roughly 30% of its business from its markets, trading, and exchange business — and about 40% from software sales and licensing.

Banking 719
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Telstra – Building A Better Operations Management Platform

CIO

For Telstra, it was vital to be able to optimize work by running the total daily workload in a myriad of ways to calculate the most optimal path in terms of customer and cost outcomes. Dynamics 365 enables Telstra to efficiently share data to a client server via optimal routes.

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5 KPIs Every Brand Manager Should Be Tracking

mention

Brand managers ensure their brand performs well in the market and resonates with their target audience. Measuring the volume of brand mentions is a crucial KPI for brand managers, as it provides insights into how well the brand resonates with its target audience and how successful its marketing efforts are.