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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. IDC’s Ward-Dutton says the analyst’s customer panel points to three main clusters: improving customer and employee experiences; bolstering knowledge management; and accelerating software delivery. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. Industry knowledge. A creative agency has the industry knowledge to represent your brand’s message through carefully constructed imagery, video, written content and more.

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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. The old adage that you can build a better mousetrap and the world will beat a path to your door doesn’t hold up.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

We will start with some of the basics, but delve into the importance of vetting them for their knowledge of big data technology later. If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area. Identify Your Needs. Availability.

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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

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Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

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