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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we talked about the merits of using data analytics to get a better understanding of your competitors.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Reading older annual reports can also be useful in competitor research.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. The purpose of competition mapping is to give you real-life, real-time insights that will supercharge the way you do product development, marketing and pricing. Here’s our list of the top competitor tracking tools.

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What is competition mapping? How to gain the competitive edge 

ATTEST

Here we’ll talk about approaching competitive analysis a little differently, by using competition mapping. The purpose of competition mapping is to give you real-life, real-time insights that will supercharge the way you do product development, marketing and pricing. Here’s our list of the top competitor tracking tools.

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Including the following strategies in to your market research will considerably sharpen your competitive edge.

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The Top 12 Marketing Analytics Tools to Optimize Your Strategy

Netbasequid

Marketing analytics tools gather and aggregate data from off- and online sources found web-wide, including but not limited to review sites, social media, news, research papers, surveys, financial records, forums, images and more. Netbase Quid provides the essentials of marketing analytics tools, such as: Competitor analysis.