Remove competitive-intelligence-product-management
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Competitive Intelligence for B2B Product Managers

Aqute Intelligence

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. This information can then be used to inform product roadmap decisions, improve product positioning, and develop more effective marketing campaigns.

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The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

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Should Product Marketing Managers Do Competitive Intelligence?

Cipher

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape. .” — ReportLinker.

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A comparative assessment of digital transformation in Italy

CIO

But until there’s a change in corporate will and the CIO’s vision combines with other management to drive a full-scale project, success can only be measured by the strength of the corporate culture. “I The CIO has to add value to the business; he isn’t just the IT manager, managing servers and networks and associated costs,” Roero says.

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AI and generative AI are revolutionizing manufacturing…here’s how

CIO

Now, manufacturing is facing one of the most exciting, unmatched, and daunting transformations in its history due to artificial intelligence (AI) and generative AI (GenAI). Manufacturers are attaining significant advancements in productivity, quality, and effectiveness with early use cases of AI and GenAI. Here’s how.

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IBM doubles down on hybrid cloud with $6.4B HashiCorp acquisition

CIO

HashiCorp is known for its Terraform product, an infrastructure automation tool, which is considered an industry standard for infrastructure provisioning in hybrid and multicloud environments. HashiCorp has a proven track record of enabling clients to manage the complexity of today’s infrastructure and application sprawl.