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Rainbow or Rainbust? Experts Address Rainbow Washing in Corporate Messaging

Alpha Sense BI

By leveraging AlphaSense, research professionals can essentially create a single source of truth for a company’s DEI and ESG efforts. Understanding Rainbow Capitalism Rainbow washing, pride washing, or pinkwashing are all similar terms that fall under the broader spectrum of rainbow capitalism.

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How to Conduct Tech Market Research

Alpha Sense BI

Below, we discuss the components of effective tech market research, as well as how conducting market research on the AlphaSense platform gives you the leading edge. Primary research is also valuable when testing out the feasibility of a new product or when developing a new feature.