Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? WHAT’S THE GOAL OF THE SALES AND MARKETING DATABASE?

Sales 200

Sales Marketing Marketing Information 200

mention

APRIL 13, 2022

Not all marketing goals are created equal. That explains why 90% of businesses fail to meet their strategic goals. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape.

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue. 250+ inbound demos booked 225+ opportunities created. Contrast that with other software companies that have to actually go out and buy this talent.

Win 200

Win Sales Marketing Marketing 200

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway?

Sales 177

Sales Profiling Marketing Marketing 177

CXL

JUNE 2, 2022

Every business needs leads. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. A higher ROI than any other type of marketing. ABM treats each account as a target market. The result?

Marketing 78

Marketing Marketing Win Profiling 78

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. After all, it’s why they’ve invested in your services. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Marketing 174

Marketing Marketing Sales Intelligence 174

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. Yet if it’s so important, why are so many rendered unsuccessful? So how do you create a foolproof GTM strategy? A go-to-market strategy , more than anything, is a plan. Experience And Skilled Talent: You need a team that gets it.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What Are Customer Buying Signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. And you improve your ROI.

Sales 100

Sales Win Research Marketing 100

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Start by getting executive buy-in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? What’s the Goal of the Sales & Marketing Database?

Sales 100

Sales Marketing Marketing Information 100

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. What’s more, only 9% have and use the tools they need ( source ).

Marketing 170

Marketing Marketing Market Intelligence Technology 170

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A playbook does exactly this.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Content: A helping of high-quality marketing content to fill up your lead pipeline.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. So, if you’re in need of some new sales motivation , keep reading. We strongly recommend you go check it out! Go take look if you’re in need of some quick sales inspiration!

Sales 187

Sales Win Gaming Research 187

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it! Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it!

Business 147

Business Sales Gaming Intelligence 147

Zoominfo

AUGUST 5, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Content: A helping of high-quality marketing content to fill up your lead pipeline.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further.

Marketing 220

Marketing Marketing Travel Education 220

Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. How can you make sure your audience finds you? What is keyword mapping and why is it important?

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Digital B2B Marketing

AUGUST 27, 2013

You don’t need more content. You need old content. I know, that’s not what you usually hear, so stick with me. Old content is the real king of content marketing. It’s why established publishers still have a huge advantage. Buying B2B Email Lists Search Results.

Marketing 95

Marketing Marketing Advantage Advantage 95

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? According to Google , the number of people buying locally after searching is 78%. But it’s never about how much effort you put in. That’s why you need it.

Business 57

Business Benchmarking KPI Profiling 57

Similarweb

MARCH 4, 2021

If you want your website to reach more people, understanding domain authority is key. Here we’ll delve into what domain authority is, why it matters, and how you can improve yours and drive more traffic using competitive research. When you analyze a page authority, you are looking at this, but on a specific page-level.

Knowledge 52

Knowledge Competitive Landscape Competitive Algorithm 52

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 258

Marketing Marketing Predictive Analytics Brainstorming 258

Moz

JANUARY 28, 2019

If you missed them, we've got the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments ! Be sure to let us know what you think of Chapter 6 in the comments ! But what is a link, exactly?

Profiling 51

Profiling Algorithm Win Business 51

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 246

Sales Gaming Marketing Marketing 246

Zoominfo

JULY 30, 2020

Setting The Scene I hear it all the time – especially when I’m talking to VCs and Private Equity firms – Company X has an INCREDIBLE product, but they just haven’t built a go-to-market motion around it. And now we have an incredible go-to-market engine. Hypergrowth B2B companies need to embrace the Go-to-Market Motion.

Sales 130

Sales Win Innovation Technology 130

Zoominfo

MAY 16, 2018

Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! million monthly blog readers. We could continue, but instead, we’ll let you see why Neil is so great for yourself! Today’s blog contains a list of our favorite blog posts written by Neil Patel. Blogging isn’t dead.

Copywrite 244

Copywrite Entertainment Sales Win 244

CXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play.

Research 86

Research Copywrite Sales Education 86

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? It’ll give you a well-deserved break and you might actually learn a few things.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

JUNE 5, 2018

Account-based marketing has seen a surge in popularity over recent years. In fact, over 90% of B2B marketers say they recognize the value of ABM as a must-have strategy ( source ). There’s only one problem, however– 60% of marketers also say that the overall health of their data is unreliable ( source ). The simple answer?

Marketing 187

Marketing Marketing Sales Profiling 187

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? It’ll give you a well-deserved break and you might actually learn a few things.

Sales 170

Sales Sales Enablement Research Management 170

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. It uses marketing to raise brand awareness and get people excited about your products or services. What do you want your tactic to achieve?

Startups 96

Startups Sales Copywrite Research 96

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. If you don’t have one, you won’t get out of the local league. . Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ?

Win 98

Win Marketing Marketing IT 98