blog using-content-for-b2b-inbound-sales-enablement 
Zoominfo
OCTOBER 18, 2022
There are essentially two competing schools of thought among B2B marketers. The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. The good news?
Zoominfo
AUGUST 6, 2019
Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption.
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Zoominfo
AUGUST 9, 2018
It’s our hope that you use these marketing productivity statistics to improve your campaigns. increase in sales productivity and a 12.2% On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ). Let’s get into it!
Zoominfo
FEBRUARY 19, 2018
The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 93% of sales executives have not received any formal training on social selling ( source ). alone ( source ).
Zoominfo
DECEMBER 13, 2018
With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.
CXL
JUNE 2, 2022
DocuSign combines both to fuel its sales funnel. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. Every business needs leads. The biggest challenge for marketers is getting them.
SpyFu
MARCH 21, 2023
You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages. SEO outreach is the process of identifying link building opportunities and reaching out to decision-makers or content managers at the company who can help you move your SEO initiative forwards.
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