mention

MAY 25, 2022

As a marketer or business owner, would you like to acquire free backlinks, increase user time spent on a page, and get brand exposure on social media through social media sharing? Infographics are not a new concept and a lot of brands similar to yours are already using them in their marketing strategy. Use the right visual type 2.

Information 362

Information Research Knowledge Learning 362

CIO

APRIL 24, 2023

As news cycles eclipse one another about these advancements, it may seem like generative AI sprang out of nowhere for many business and executive leaders. Therefore, it is crucial to recognize the essential role the underlying technologies play in driving advancement, enterprise adoption, and opportunities for innovation.

Startups 325

Startups Knowledge Learning Capital 325

mention

JUNE 9, 2023

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. Table of Contents: What is a Lead Generation Tool ? But fear not!

Profiling 343

Profiling Sales Information Marketing 343

mention

APRIL 29, 2022

Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. The best way to do so is by creating engaging content. Table of Contents: Why Do Users Share Content? What Makes Social Media Content Engaging? Why Do Users Share Content? Happy reading!

Matrix 355

Matrix Profiling Briefing Entertainment 355

Smart Data Collective

MAY 1, 2022

Multiple emails, social media posts, blogs, articles, and other text forms are generated daily. Multiple emails, social media posts, blogs, articles, and other text forms are generated daily. The crux of the matter is that a humongous amount of text is available globally, and we are prone to missing out on valuable content.

Analysis 287

Analysis Data Analysis Intelligence Intelligence 287

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

Data Mining 262

Data Mining Marketing Marketing Entertainment 262

Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. adults will spend 18.6% TikTok users are 1.5x

Commerce 130

Commerce Marketing Marketing Entertainment 130

Smart Data Collective

MARCH 14, 2022

Read this article to find out how to make the most of this type of popups! Loop11 is a great user analytics tool that is great for path testing, remote usability testing and has other advanced testing capabilities. Google Analytics is one of the simplest but most effective website analytics tools on the market.

Data Mining 228

Data Mining Education Sales Finance 228

mention

AUGUST 5, 2022

LinkedIn, a network with 750 million followers, is a perfect place to reach your marketing goals. To “catch” potential customers on LinkedIn , a marketer needs to perform four main operations. LinkedIn automation tools for lead generation streamline these activities by mimicking the behavior of a marketer online.

Profiling 334

Profiling Sales Win Startups 334

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading.

Retail 180

Retail Commerce Sales Market Segmentation 180

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Marketing 264

Marketing Marketing Education Information 264

mention

AUGUST 16, 2023

Unlike other types of writing, copywriting is judged on its ability to inspire action. A good copywriter is more than a talented wordsmith but a master marketer who knows how to choose the right words to persuade the reader to take a specific action. Be wary when navigating these sites, as there is a lot of spam.

Copywrite 130

Copywrite Briefing Loss Gaming 130

Smart Data Collective

SEPTEMBER 24, 2021

As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experience.

Learning 301

Learning Algorithm Analysis Research 301

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Alexa

MARCH 8, 2021

Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused. This is something Derek Gleason , content lead at CXL Institute , has seen time and time again. “If

Knowledge 314

Knowledge Retail Win Security 314

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In this blog post, we will explore what a competitive analysis report is, why it’s important, and how you can create one for your business. Every business is now doing its best to stay ahead of its competitors.

Analysis 157

Analysis Competitive SWOT IT 157

Weidert Group

JUNE 8, 2022

Creating advanced content for your B2B company or client can seem daunting. The first is, "What is advanced content?". Simply put: advanced content helps advance visitors in your sales and marketing funnel by converting them into leads.

Marketing 59

Marketing Marketing Sales Information 59

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. Amazon Prepare for Amazon Prime Day 2023: The Seller’s Guide By Tinuiti Team Apr 21 2023 Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts.

Win 130

Win Sales Advantage Advantage 130

mention

APRIL 27, 2022

However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. For any business to compete, they need a way to connect different departments, from customer service to marketing, as they all work together to improve overall customer satisfaction.

Startups 362

Startups Data Mining Sales Management 362

Zoominfo

OCTOBER 25, 2018

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world. Let’s get into it! The best part?

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 219

Marketing Marketing Copywrite Hospitals 219

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Let’s get into it! It’s free!

Research 233

Research Sales Profiling Startups 233

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Sync your HubSpot fields into your conversational marketing platform to make this happen.

Sales 195

Sales Marketing Marketing Profiling 195

mention

OCTOBER 12, 2022

But how can you ace your YouTube marketing strategy ? Instead, focus on creating titles that accurately reflect the content of your video while being creative and interesting enough to make people want to click. YouTube is undeniably one of the most popular social networking and video-sharing sites on the web today.

Annotation 144

Annotation Win Gaming Marketing 144

Alexa

JULY 2, 2021

From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels. You’ll also have to decide on the right type of chatbot for your business. A marketing chatbot is all about helping with customer acquisition and, ultimately, sales.

Briefing 156

Briefing Sales Marketing Marketing 156

SpyFu

JUNE 8, 2021

And that’s exactly what ToFu content does—it’s top of the funnel content designed to attract the most interested and engaged website visitors you can. But, like the ubiquitous bean curd that shares its name, ToFu content is hard to do well. The content marketing funnel via Shopify.

IT 104

IT Management Marketing Marketing 104

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Marketing Retail Business Environment 189

Zoominfo

MAY 30, 2018

In modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy ( source ).

Predictive Analytics 167

Predictive Analytics Profiling Competitive Sales 167

SpyFu

AUGUST 15, 2022

Marketers are told how important it is to put out content on so many different topics, so they do. The problem is, this type of low-quality content likely won’t ever rank because Google has categorized it as thin content. Once Google flags a website for thin content, it can be really hard to come back.

IT 98

IT Algorithm Gaming Marketing 98

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Marketing 130

Marketing Marketing Education Information 130

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing 130

Marketing Marketing Sales Technology 130

Netbasequid

APRIL 26, 2022

Your brand can be on consumers’ list of accounts to follow and purchase from, but you’ll need social listening that offers advanced Instagram search capabilities. How advanced image analytics and AI technology helps brands gather advancedinsights. Social Listening for Advanced Instagram Search. And much more. 59% of U.S.

Marketing 98

Marketing Marketing Competitive Globalization 98

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Check out our Twitter and Facebook banners below.

Marketing 147

Marketing Marketing Profiling Research 147

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing 160

Marketing Marketing Sales Technology 160

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. What is Predictive Intelligence?

Intelligence 100

Intelligence Intelligence Marketing Marketing 100

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89