Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. What Is a Lead Generation Strategy?

Profiling 249

Profiling Finance Retail Marketing 249

mention

APRIL 29, 2022

In this post, we’ll share expert tips from renowned marketing professionals on crafting social media content that appeals to the masses and drives business for you. According to various studies, here are some of the top motivations people have when sharing content on social media: 1. Happy reading! Why Do Users Share Content?

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Matrix Profiling Briefing Entertainment 355

Smart Data Collective

FEBRUARY 20, 2022

Whether it’s data management, analytics, or scalability, AWS can be the top-notch solution for any SaaS company. In this article we will list 10 things AWS can do for your SaaS company. 10 Things AWS can do for your SaaS company. The following are some of the most relevant benefits you could take advantage of.

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Security Security Human Resources Startups 283

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

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Sales Sales Enablement Technology Technology 130

mention

JANUARY 26, 2024

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success.

IT 157

IT Analysis Competitive Marketing 157

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Keep reading.

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Sales Finance Marketing Marketing 243

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. From an end-to-end channel management approach, the following post will outline what you should do before Prime Day to maximize sales and make this your most successful Prime Day yet. The big question is: Are you Prime Day ready?

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Win Sales Advantage Advantage 130

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. Keep reading! Keep reading! Webinar registrations.

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Marketing Marketing Sales Learning 255

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

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Marketing Marketing Predictive Analytics Analysis 160

mention

JULY 21, 2021

Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. Table of Contents: Getting Ready (Prerequisites) Top 3 Instagram Monetization Strategies Recap. Top 3 Instagram Monetization Strategies. #1

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Profiling Algorithm Sports Sales 261

Zoominfo

JANUARY 15, 2019

For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge.

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Sales Sales Enablement Technology Technology 185

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. .

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Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

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Marketing Marketing Sales Finance 236

Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. We’ll help get you there. adults will spend 18.6%

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Commerce Marketing Marketing Entertainment 130

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

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Marketing Marketing Education Win 164

Smart Data Collective

OCTOBER 13, 2020

Analytics is at the forefront of social media marketing. The market for social media analytics was worth $3.58 Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since. Analytics wasn’t a big deal in the early days of social media marketing, but has become more important since.

Marketing 244

Marketing Marketing Profiling Management 244

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

mention

AUGUST 11, 2021

Keep reading to learn ten different strategies you can use to grow your real follower count on Instagram and drive real engagement. Strategies to grow your Instagram followers today Time to Grow Your ‘Gram. How do you reach them effectively and compel them to follow and engage with your brand? Optimize your bio. and performance.

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Algorithm Profiling Travel Retail 363

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business 201

Business Marketing Marketing Information 201

mention

APRIL 27, 2022

Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. 10 Things to Consider When Choosing CRM Software.

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Startups Data Mining Sales Management 362

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Effective social selling is no easy task, especially given the many responsibilities the average sales rep has to juggle. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites.

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Profiling Sales Learning Information 227

SpyFu

APRIL 5, 2024

In this post, we'll cover the 10 best tools to help you gain valuable insights and find your competitive edge as you navigate 2024. To stay relevant and grow, you need to understand their strengths, weaknesses, and strategies. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years. What Does this Mean for Marketers? Data quality stands to play an essential yet often overlooked part in that growth.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

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Brainstorming Sales Marketing Marketing 189

mention

DECEMBER 28, 2022

If you are an SEO expert or consultant in SEO or content marketing, you need something more advanced to dig into the details and comprehensively analyze current results. Here are the tools for those who need to build an advanced SEO strategy. The most significant focus of SE Ranking is competitive analysis. SE Ranking.

Research 157

Research Brainstorming Analysis Competitive 157

mention

MARCH 3, 2021

Many digital marketers—even good ones—often struggle to connect the dots between their work (which matters to them) and its real-world impact (which matters to the client or their manager). In this article, we’ll review which KPIs you should focus on and how you should optimize your digital marketing campaigns with them in mind.

Marketing 130

Marketing Marketing KPI Sales 130

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. We get that. Not sure where to start? We’ve got you covered.

Human Resources 170

Human Resources Education Knowledge Sales 170

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Marketing Retail Business Environment 189

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing 130

Marketing Marketing Sales Technology 130

SpyFu

DECEMBER 19, 2022

Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. With so much competition and ever-evolving algorithms, it can be extremely challenging to get your website to the top of Google.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. If you’re responding to the growing need for digital marketing agencies, then you’re probably thinking about scaling upward.

Marketing 195

Marketing Marketing Briefing Management 195

E2M

MARCH 13, 2024

15 Key Elements of an Effective SEO Proposal 1. Local SEO Analysis 10. You can include SEO strategies in the proposal that will help attract their target audience. Knowing about the prospect’s experience can help you address any previous shortcomings and highlight how your approach will be different and more effective.

Analysis 67

Analysis Win Benchmarking Profiling 67

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

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Sales Startups Sales Enablement Technology 154

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Without further ado, let’s jump into it.

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Sales Startups Entertainment Capital 269