Owler

JUNE 2, 2022

Using a dedicated team allows you to effectively conduct marketing research and target the right audience. This recruitment strategy also allows you to enjoy the perks of a dedicated marketing department. For example, you can fill your ranks with content marketers, email marketers, pay-per-click experts, and social media professionals.

Marketing 83

Marketing Marketing Brainstorming Gaming 83

CXL

MAY 27, 2022

Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Stage 1: Target the right metrics for an effective long game. comments, interviews, emails, etc.). comments, interviews, emails, etc.).

Research 103

Research Sales Gaming Brainstorming 103

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast. Check it out!

Marketing 252

Marketing Marketing Copywrite Sales 252

Alpha Sense BI

DECEMBER 13, 2022

Valuable use cases for market analysis and tools include: Developing go-to-market strategies – market analysis tools help you create a roadmap for launching your product or service to market. In other words, market research answers the “What?” while market analysis answers the “Why?” and “What’s next?”.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Owler

FEBRUARY 21, 2022

The customer profile differs from a buyer persona. Although often used synonymously, a buyer persona is a fictionalized representation of a target customer with imaginary attributes and needs, while your ideal customer profile is based on existing data extracted from a group of customers who already love your brand.

Profiling 59

Profiling Win Sales Intelligence 59

Zoominfo

JUNE 24, 2018

In today’s blog post, we reveal five quick ways to improve your customer relationships. Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more. Bots can even link to relevant content and tutorials to put customers on the right track. Keep reading!

Brainstorming 133

Brainstorming Knowledge Advantage Advantage 133

SpyFu

AUGUST 31, 2021

Sites that consistently publish relevant content for their audience rank high in Google search. When these sites link to your content, it’s like they’re endorsing you as a subject-matter expert. The more links you get from high-ranking sites, the higher your content ranks in search, and the more people you attract to your website.

Startups 116

Startups Research Capital Education 116

Similarweb

JUNE 2, 2021

The reality is that the number one purpose of digital content marketing is to give your audience a valuable solution starting with education content and ending with your products or services. Frankly, not without great content. Now back to the strategy. Does content marketing work? What is a content funnel?

Marketing 97

Marketing Marketing Education Briefing 97