Zoominfo

SEPTEMBER 25, 2019

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? Unfortunately, the cookies seemed to annoy many of the prospects we sent them to. Keep reading!

Win 182

Win Learning Gaming Sales 182

Zoominfo

MARCH 28, 2018

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Don’t just reach out when you have a new product or service. Be transparent. Be willing to answer questions.

Win 178

Win Sales Learning Information 178

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s a unique, product-specific, customer-focused go-to-market strategy.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

CXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

SEPTEMBER 25, 2019

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. The catch was, we removed a set of pliers from each toolbox, and sent a message which read, “Something missing from your marketing toolkit? Unfortunately, the cookies seemed to annoy many of the prospects we sent them to. Keep reading!

Win 100

Win Learning Gaming Sales 100

Zoominfo

DECEMBER 9, 2018

Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. As always, if you’re not sure whether your gift is compliant—ask a compliance officer or HR representative before going through with the purchase.

Sales 160

Sales Business Marketing Marketing 160

Zoominfo

FEBRUARY 21, 2019

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Don’t just reach out when you have a new product or service. Be transparent. Be willing to answer questions.

Win 100

Win Sales Information Marketing 100

Similarweb

APRIL 16, 2021

Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. . You’ve created a solid marketing strategy with top-notch campaigns that you know are going to kill it on social media and your blog. You send it out into the depths of the internet. Types of buyer personas.

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Marketing 246

Marketing Marketing Retail Gaming 246

Owler

JUNE 2, 2022

Your team can use tools like Owler Pro to gather information about your ideal prospects. This information helps you guide your leads through the sales funnel and hand them over to the sales team. On top of that, research has shown that remote workers are more productive than their in-office counterparts.

Marketing 83

Marketing Marketing Brainstorming Gaming 83

Similarweb

APRIL 16, 2021

Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. . You’ve created a solid marketing strategy with top-notch campaigns that you know are going to kill it on social media and your blog. You send it out into the depths of the internet. Types of buyer personas.

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Zoominfo

JUNE 24, 2019

Today John Holland, Chief Content Officer of CustomerCentric Selling, helps us cover the other side of the coin—artificial intelligence within the sales process. The Problem with B2B Artificial Intelligence and Sales. Only a mere 13% of the modern sales force consists of ‘A Players’ – or reps who consistently exceed quota.

Sales 272

Sales Intelligence Intelligence Predictive Analytics 272

Zoominfo

NOVEMBER 5, 2019

But, have you ever applied this theory to your sales team structure? This concept is often referenced in relation to sales teams’ revenue and technology needs, most prominently by leading sales consultant Nancy Nardin in her Hierarchy of Revenue Needs. While structuring our SDR team, I thought about Maslow’s Hierarchy of Needs.

Sales 133

Sales Due Diligence Security Security 133

Zoominfo

DECEMBER 20, 2019

We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects.

Sports 243

Sports Gaming Sales Capital 243

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. This also makes it easier to create messaging that’s relevant to those accounts. What is B2B Marketing?

Marketing 130

Marketing Marketing Sales Research 130

Zoominfo

OCTOBER 31, 2019

So you missed your sales quota last quarter. When people fail to meet their sales quota, I can almost always point to one of three reasons: An unhealthy sales pipeline Poor messaging Selling to a single point of failure. Problem #1: You have an unhealthy sales pipeline. How long is your average sales cycle?

Sales 178

Sales Pharmaceutical Security Security 178

Zoominfo

FEBRUARY 14, 2018

If you’re a regular reader of our blog, you’ve seen quite a bit about sales productivity in the last few weeks. And for good reason—sales productivity is the theme of our 2018 Growth Acceleration Summit! This list includes some of our own blog posts, as well as some great posts from other businesses. Continue reading.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

AUGUST 29, 2019

What we didn’t expect were all the passionate comments about how NOT to sell to chief information officers (CIOs)! Our audience, which consisted of both executive IT buyers and sales professionals, had a lot to say to each other. So what did our CIO panel have to say to the sales team? Do know the industry of your target CIO.

Sales 199

Sales Technology Technology Profiling 199

Zoominfo

NOVEMBER 8, 2021

Assuming a message that resonates in one place will also work in another — especially when there’s an ocean between them. It can take anywhere between one to two years to penetrate a new market, and then you have to show consistent growth,” says Amir Biran, senior director of sales at ZoomInfo. into another market. Market share.

Marketing 130

Marketing Marketing Due Diligence Sales 130

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Hospitals 246

Hospitals Pharmaceutical Profiling Market Segmentation 246

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your email subject lines for B2B sales? ” We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople. For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects.

Sports 130

Sports Sales Gaming Capital 130

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.

Hospitals 130

Hospitals Pharmaceutical Profiling Market Segmentation 130

Datapine Blog

JUNE 13, 2019

Using daily and/or weekly sales reports with your team may be the single most powerful action you can take to increase your team’s performance. I’m going to cut out carbs, start walking every day, and drink tons of water,” he says with a smile on his face. “I Get our checklist of the 8 KPIs to track and skyrocket your sales!

Sales 105

Sales KPI Retail Analysis 105

Datapine Blog

AUGUST 26, 2020

This is a corporate performance dashboard that drills down deep into four dynamic financial charts based on costs, sales goals, gross profit, and customer or employee satisfaction levels — a dashboard corporate businesses of all varieties need to succeed. That’s where corporate dashboards come in. Enterprise Dashboards Examples.

KPI 67

KPI Sales Competitive Innovation 67

Datapine Blog

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 85

Business Intelligence Intelligence Intelligence Business 85

Similarweb

AUGUST 16, 2021

B2B marketing and B2B sales typically involve the use of search engine optimization , account-based marketing , go-to-market, and sales teams, as well as discovery calls for lead generation and qualification of potential customers. . A simple blog with FAQs and video content review will do. selling a product, service, or SaaS).

Marketing 59

Marketing Marketing Entertainment Advantage 59