mention

MARCH 29, 2023

In 2023, every brand has utilized email marketing and understood its importance. With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales.

Marketing 271

Marketing Marketing Sales Algorithm 271

mention

JUNE 29, 2022

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. However, SEO often stops tracking at KPIs, like ranking positions and traffic.

Marketing 362

Marketing Marketing Banking Education 362

mention

NOVEMBER 24, 2021

If you have products to sell, a blog to promote, or an email list to grow, then the answer is yes! With over 500 million daily active users worldwide, Instagram has enormous reach and is the most popular platform for influencer marketing in almost every country. Or… Should you use Instagram Link Stickers? So now what?

Win 318

Win Algorithm Sales Advantage 318

Smart Data Collective

JUNE 14, 2022

You need to figure out who your product or service most appeals to and who you had in mind when creating it. Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. If you have products. Create Webinars.

Business 258

Business Data Mining Profiling Sales 258

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 299

Marketing Marketing Algorithm Advantage 299

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

mention

APRIL 13, 2022

Not all marketing goals are created equal. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing.

Marketing 330

Marketing Marketing Copywrite Sales 330

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. Discounting your products is one of the best ways to increase sales.

Marketing 221

Marketing Marketing Predictive Analytics Profiling 221

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Marketing 264

Marketing Marketing Education Information 264

mention

APRIL 10, 2024

That can provide many benefits, such as ensuring your brand is adequately positioned and messaged and identifying areas for improvement in your content and products. Using specific tools, you can easily track and understand customers’ negative experiences with your product.

Gaming 267

Gaming Management Sales Information 267

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. Scalability : With AI, you can easily scale your content production to meet the growing demands of your audience.

Research 167

Research Analysis Competitor Analysis Competitive 167

Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Intelligence 247

Intelligence Intelligence Brainstorming Competitive Intelligence 247

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? After all, all you really need to do is put up some adverts and customers will come flocking to your website (or store) to buy the product. In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy.

Marketing 157

Marketing Marketing Knowledge Sales 157

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Benchmarking 225

Benchmarking Education Sales Win 225

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales and Prime memberships.

Win 130

Win Sales Advantage Advantage 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

Marketing 217

Marketing Marketing Entertainment Profiling 217

mention

NOVEMBER 1, 2023

The world of digital marketing is rapidly changing thanks to new advancements in artificial intelligence (AI) technology. Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning.

Marketing 157

Marketing Marketing Algorithm Briefing 157

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

mention

NOVEMBER 10, 2023

By understanding the different metrics available, you can identify what works well and what areas need improvement. Here are some of the key TikTok analytics metrics that you should track: Likes : The number of likes your videos receive indicates their popularity with your audience. It can help businesses cut their CPA on TikTok.

Predictive Analytics 176

Predictive Analytics Algorithm Data Analysis Entertainment 176

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Marketing 255

Marketing Marketing Sales Learning 255

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks.

Marketing 221

Marketing Marketing Briefing Sales 221

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Marketing Sales Gaming 246

mention

FEBRUARY 21, 2024

Source Naturally, ecommerce players with big-time aspirations can’t ignore social media, whose role as the top marketing channel is evident. Source For Magento store owners, social media marketing should become a crucial element of their omnichannel strategy that aims to reach out to the clientele via multiple touchpoints.

Commerce 167

Commerce Entertainment Education Travel 167

Zoominfo

APRIL 2, 2018

Today’s post breaks down five ways you can support your sales team to become more productive. Five ways to support your sales team and increase productivity. The benefits are staggering: Sales managers spend only an average of 5% of their time coaching, but sales coaching increases sales productivity up to 88% ( source ).

Sales 207

Sales Management Sales Enablement Research 207

Netbasequid

MARCH 13, 2023

It’s where they go to talk with their friends, and increasingly, it’s where they go to search for new products and services. So how do brands know if their Instagram marketing efforts are paying off? In this blog, we’ll discuss the following: What are Instagram Analytics? There are 1.3

Analysis 97

Analysis Profiling Benchmarking Competitive Intelligence 97

mention

AUGUST 4, 2023

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

Marketing 130

Marketing Marketing Gaming Education 130

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. The result?

Sales 228

Sales Marketing Marketing Technology 228

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

ArchIntel

MAY 26, 2021

Get Business Strategy recently posted a blog entry that outlines the eight benefits of competitive intelligence for small businesses looking to outperform companies that have been major players in the industry. Key metrics provide a company with the ability to look at data from a crisis point of view. ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. . For example, say, a VP of Sales or Marketing that uses ZoomInfo leaves to go to a new company.

Win 200

Win Sales Marketing Marketing 200

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Benchmarking 130

Benchmarking Education Sales Marketing 130

Evalueserve

JANUARY 28, 2021

Market Intelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break Market Intelligence down into 5 easy steps for you. Step 2: Identify the Metrics You Want to Measure.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Zoominfo

MAY 20, 2019

With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. And, you’ll facilitate a more focused and productive conversation, as each attendant is invested in the objectives of the meeting. End meetings with a thorough action plan.

Business 221

Business Restaurants Briefing Technology 221

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Marketing 130

Marketing Marketing Education Information 130