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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content.

Marketing 130
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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

In fact, best-in-class software companies report a 60% conversion rate following a free trial ( source ). Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Rethink Content Marketing. Take the time to create good, valuable content and you will reap the benefits.

Marketing 154
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 220
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How to Get Started Building Links for SEO

Moz

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Example: offering a guest post to a content-desperate publisher.

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How to Do Affiliate Marketing and Reach the Right People

Similarweb

The vendor can concentrate on developing the best product or service, and affiliates, who usually have a very high return on investment (ROI), can focus on reaching the right audiences with effective marketing campaigns , social media posts, tutorials , blogging , email marketing , etc. The most successful affiliate programs don’t stop there.

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SEO Channel Context: An Analysis of Growth Opportunities

Moz

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You can see the whole SEO channel context analysis in this Data Studio SEO report template. You're being a human and you're analyzing.

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5 Productivity Hacks for Digital Marketers to Maximize Impact and Banish Overwhelm

mention

It doesn’t help that the remit of digital marketing keeps growing, encompassing numerous sub-disciplines like social media marketing, content marketing, marketing analytics , SEO, conversion optimization, PPC, multimedia production and lead nurture. Make the most of advanced attribution analytics . Let’s get right to it, then.

Marketing 273