blog how-to-prioritize-the-never-ending-list-of-product-marketing-initiatives 
Zoominfo
JUNE 4, 2019
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Continue reading to learn how to stand out at a trade show.
Zoominfo
APRIL 15, 2018
Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy. Today’s blog post is for you! Therefore, if company leadership doesn’t prioritize or communicate the importance of data-driven decision making, this strategy will never catch on.
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Zoominfo
MAY 10, 2018
Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). You try to do too many things at once. of the time.
Moz
MAY 26, 2020
This kind of project requires a long list of individual and team supporters, from the Design and Communications team who helped conceptualize and choose the name OnLogic, to the IT team who would be responsible for making sure the digital transition was executed effectively. The only thing was, I had never done this before.
Moz
SEPTEMBER 27, 2020
Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. How vital is content for your SEO strategy, actually?
Zoominfo
JULY 9, 2018
Your marketing initiatives are only as effective as the team executing them, but it’s not always easy to identify and put together an effective team. The reality is, marketing team building doesn’t happen overnight. With that in mind, we’ve compiled six key considerations to assemble a better marketing team.
Zoominfo
JANUARY 23, 2019
If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.
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