Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Intelligence 247

Intelligence Intelligence Brainstorming Competitive Intelligence 247

SpyFu

APRIL 5, 2024

Why Competitor Analysis Matters In today's fast-paced digital landscape, businesses can't afford to operate in a vacuum. You should regularly monitor key players in your industry across various channels and metrics. You should regularly monitor key players in your industry across various channels and metrics.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 225

Benchmarking Education Sales Win 225

Netbasequid

AUGUST 26, 2021

Pretty much any data point can be used as a benchmarking metric. The key is to ensure that you measure your metrics against numbers that tell the same story. Social listening metrics are more straightforward here, whereas financial metrics may rely on ratios to tell similar stories between brands. Let’s check it out.

Benchmarking 105

Benchmarking Analysis Data Mining Sports 105

mention

APRIL 20, 2021

This means two things: There’s a LOT of information created each day on social media platforms only ( not even counting blog posts, news articles, forums and review sites ). In this comprehensive blog post, you’ll find everything you need to know about social listening. How does social listening differ from online monitoring?

Gaming 246

Gaming Competitive Analysis Learning 246

Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

Market Research 98

Market Research Marketing Research Research Marketing 98

Alpha Sense BI

JANUARY 12, 2024

Technology advances have transformed how analysts and fund managers make investment decisions in today’s modern financial markets, but you may be surprised at how slow their decision making processes can be.

Due Diligence 104

Due Diligence Research Market Intelligence Primary Research 104

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing 231

Marketing Marketing Sales Information 231

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. How Competitor Analysis Works. Which metrics reveal so much?

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

mention

DECEMBER 16, 2022

In this blog, I will outline 11 ways to increase the LTV of your agency clients and keep them happy and coming back for more. Lifetime value (LTV) is a key metric that businesses use to measure and predict profitability. It also provides insight into how much businesses can afford to spend on acquiring new customers.

Commerce 144

Commerce Gaming Technology Technology 144

Alpha Sense BI

DECEMBER 4, 2023

To put their plan into action, the EBA implemented a comprehensive reporting framework earlier this year with the goal of promoting transparency, consistency, and enhancing market discipline. Following this global trend, banking institutions in the U.S. What are the EBA’s Goals for ESG Reporting?

Banking 52

Banking Finance KPI Capital 52

Netbasequid

NOVEMBER 30, 2022

This is why brands need to know how to track critics on Twitter and Facebook. This is why brands need to know how to track critics on Twitter and Facebook. Facebook Metrics & Advanced Audience Understanding. On these sites, people discuss anything and everything from family and food, to brands they love and hate.

Analysis 98

Analysis Education IT Marketing 98

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. What is a GTM Strategy?

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

AUGUST 29, 2018

How do people feel about your company? This begs the question: If emotional response is so important to buying decisions, how can you measure them? The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. How do you track customer sentiment? Enter, sentiment analysis.

Analysis 176

Analysis Airline Marketing Marketing 176

Netbasequid

MARCH 27, 2023

In this blog, we’ll go over these topics: What social media engagement is Why social media engagement is important for brands to measure Nine tips for increasing your social media engagement. And engagement metrics are one way to tell if your efforts are working. And we are going to discuss why. But there’s more to it than that.

Algorithm 98

Algorithm Restaurants Benchmarking Loss 98

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Netbasequid

JUNE 19, 2023

This is the third blog of our series with this social listening expert. The first blog in the series focused on using social listening to amplify the call for DEIB. And today, we’re drilling deeper into DEIB and exploring how this work can look across industry lines. How does DEIB help businesses expand across industry lines?

Analysis 98

Analysis Intelligence Intelligence Technology 98

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Karma : How you act or behave on the website earns you karma. Keep reading!

Market Research 159

Market Research Marketing Research Research Marketing 159

Netbasequid

MAY 24, 2021

Where does your brand rank in the very distinct worlds of marketing and consumer approval? In this article, we will define in more detail what a social media report should include and how brands use it to stay on top, focusing on these points: Understanding what should be in today’s social media report.

Benchmarking 98

Benchmarking Win Competitive Knowledge 98

Datapine Blog

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? 6) Data Quality Metrics Examples. quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. Table of Contents. 1) What Is Data Quality Management? With a shocking 2.5

Management 96

Management Data Analysis Matrix Profiling 96

Zoominfo

MARCH 6, 2019

How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What Is Referral Marketing?

Marketing 130

Marketing Marketing Win Analysis 130

Datapine Blog

AUGUST 19, 2020

At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value. Collecting big amounts of data is not the only thing to do; knowing how to process, analyze, and visualize the insights you gain from it is key.

KPI 114

KPI Retail Analysis Finance 114

Netbasequid

APRIL 14, 2023

Boosting your brand’s visibility is critical in today’s ever-expanding market. NetBase Quid’s® Intelligence Connector combines your internal data and business intelligence with powerful analytics-ready consumer and market intelligence, so your brand can make data-driven decisions quickly and efficiently. Influencers to the rescue!

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Zoominfo

OCTOBER 25, 2019

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? 71% of U.S.

Finance 174

Finance Banking Business Environment Competitive 174

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Think about how much contact and account data your sales team needs just to prospect.

Sales 130

Sales Research Loss Intelligence 130

Similarweb

JUNE 8, 2021

Although we often talk about, measure, and analyze CTR results in our day-to-day campaigns, it’s a metric that many digital marketers and research analysts forget to benchmark. . Why benchmarking click-through rate matters. In other words, out of all the times your ad was shown, how often did the viewer click on your offer?

Benchmarking 98

Benchmarking Research Travel Competitive 98

Datapine Blog

JUNE 23, 2020

This powerful CFO dashboard example allows you to connect another dashboard within its framework with ease while integrating additional insights, including market indicators, consumer analysis, investor relations, monetary management, and more. With so much responsibility and such little time, financial data analysis is no easy feat.

KPI 119

KPI Benchmarking Business Intelligence Loss 119

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Sales 154

Sales Startups Sales Enablement Technology 154

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. The company wrote about using its own platform to identify its top metric and develop its product.

Sales 116

Sales Competitor Analysis Research Marketing 116

Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. Video Transcription.

Education 60

Education Research Competitive Information 60

Netbasequid

DECEMBER 14, 2021

It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. To that end, we’ll discuss what customer insights are and why they matter to your business. UGC generally persuades purchase intent more than influencer content or branded marketing.

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105