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Content Marketing Trends 2023

mention

However, with so many businesses jumping on the content marketing train, it’s more important than ever to get ahead of the competition and keep up with the latest trends. It is an easy and accessible method for businesses and individuals to communicate important information, updates, and messages.

Marketing 299
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Competitor highlights: MAXIMUS, have you “maximized” what you know about them?

FedSavvy

In March 2021, Maximus acquired the federal division of Attain for $430 million, adding artificial intelligence and machine learning capabilities, and work within the U.S. This is conducted through a variety of active and nuanced communications engagements to better the customer experience (CX) across multiple channels.

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10 Best Lead Generation Tools in 2023

mention

With the fierce competition in the market, it’s no surprise that many businesses struggle to generate a steady stream of qualified leads. Communication via phone or email or scheduling a meeting to discuss their needs and how your offering can help them are ways to qualify leads. But fear not!

Profiling 343
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Why Inbound Content Marketing Needs More Conversations

Alexa

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. Click To Tweet.

Marketing 221
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Top Marketing Communication Tactics with Chris Voss

Zoominfo

Communication is the conduit for action. In the relatively less dangerous world of business, the right communication strategies can save the bottom-line. Chris’s years of experience in international crisis and high-stakes negotiations have helped him develop a unique program of globally proven business communication techniques.

Marketing 159
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Key Takeaways from the 2019 ZoomInfo Call Olympics

Zoominfo

Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. As you can imagine, a lot of work went into the planning and execution of this massive competition. We think communicating over the phone beats text-based communication like email and text.

Sales 200
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From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health

Netbasequid

In our report, From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health , we explore how brands use market and consumer intelligence to uncover opportunities and gain valuable insights. To effectively reach audiences, marketers must explore alternative methods to connect with their target audiences.