Zoominfo

OCTOBER 15, 2019

On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. Ready to start a conversation with any sales prospect in your database or CRM? Meaning, we could only contact public emails or contact forms provided on company websites. Keep reading! How did it perform?

Sales 230

Sales Startups Marketing Marketing 230

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Management 172

Management Sales Profiling Marketing 172

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Marketing 183

Marketing Marketing Sales Technology 183

Zoominfo

MARCH 5, 2018

Aligning sales and marketing leads to 38% higher sales win rates. Today’s blog post breaks down six things markets can do to increase sales productivity. 93% of companies who exceed lead and revenue goals use personas. Using your B2B contact database draw important conclusions about what makes a person or company a good buyer.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Let’s get into it!

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Profiling 133

Profiling Marketing Marketing Management 133

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Lead conversion rate: 23% vs. 17%. Contact ZoomInfo today to see how our data can help you form your win/loss analysis questions. Reps attaining quota: 51% vs. 47%.

Loss 223

Loss Win Analysis Sales 223

Zoominfo

JANUARY 27, 2019

Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Even if you didn’t consciously remember the conversation, word-of-mouth influenced your purchase decision. The question is, why? Two months later, your grill breaks.

Marketing 210

Marketing Marketing Win Sales 210

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Right-brained marketers can often form deeper connections with prospects and customers.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

OCTOBER 25, 2019

millennials hope companies will take the lead on social issues they find important. 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 64% of respondents believe CEOs should take the lead on change rather than waiting for the government to impose it. Ethical labor practices.

Finance 174

Finance Banking Business Environment Competitive 174

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Social listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Customer acquisition is the process of finding best-fit customers and persuading them to buy from your ecommerce business in a measurable and repeatable way. From start to finish, that experience ideally follows this path: Leads or subscribers.

Retail 107

Retail Sales Marketing Marketing 107

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Alliance 78

Alliance Travel Education Restaurants 78

Zoominfo

SEPTEMBER 17, 2018

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Keep reading for 50 of the best podcasts for marketers. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

Datapine Blog

FEBRUARY 9, 2024

3) What Are KPI Best Practices? 4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs.

KPI 88

KPI Management Retail Analysis 88

mention

MAY 19, 2021

Table of Contents: Create long-form content Use video content to build efficient communications Personalize your content and communications Build an adaptable content strategy with user-generated content Invest in content marketing tools Summing up. Create long-form content. Let’s get into it.

Win 354

Win Marketing Marketing Algorithm 354

Zoominfo

MAY 16, 2018

Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. million monthly blog readers. Today’s blog contains a list of our favorite blog posts written by Neil Patel.

Copywrite 244

Copywrite Entertainment Sales Win 244

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Ultimately, the absence of proper guidelines for engaging leads and prospects makes it difficult, if not impossible, to clearly understand the levers that determine what turns them into actual paying customers. What is a Sales Funnel?

Sales 246

Sales Research Loss Intelligence 246

Zoominfo

AUGUST 27, 2018

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know. What is user-generated content? UGC can take many forms including videos, testimonials, blog posts, or a single post on Twitter, Facebook, or Instagram.

Win 221

Win Marketing Marketing Research 221

mention

JULY 13, 2022

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses.

Win 337

Win Marketing Marketing Business 337

Zoominfo

AUGUST 11, 2021

Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. High-value deals get stuck.

Sales 217

Sales Management Briefing Win 217

Zoominfo

MAY 14, 2020

The best part? Website sessions that are influenced by predictive intelligence achieve a 22.66% increase in conversion rates. predict buying behavior in B2B customers? We asked, “Which data points predict higher conversion rates and more sales?”. Source: Salesforce. Convincing, right? Which data points?—individually,

Intelligence 162

Intelligence Intelligence Predictive Analytics Profiling 162

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. 2. Hubspot Sales Blog.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

JULY 10, 2019

It’s impossible to quantify the number of conversations happening on social media. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in. Modern marketers can’t allow these conversations to fall on deaf ears — and that’s where social listening comes in.

Marketing 180

Marketing Marketing Competitive Analysis 180

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. In its simplest form, this process involves systematically extracting inferences from data sets to uncover trends and create opportunities that expand marketing effectiveness.

Marketing 153

Marketing Marketing Benchmarking Briefing 153

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game. email, ads, retargeting, etc.)

Research 103

Research Sales Gaming Brainstorming 103

Zoominfo

AUGUST 11, 2021

Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. High-value deals get stuck.

Sales 100

Sales Management Briefing Win 100

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. As your B2B organization grows, your marketing team will inevitably evolve. Let’s get into it! Let’s take a look at the many benefits of this approach: 1.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

CXL

MAY 27, 2022

With demand generation. What is demand generation? Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Educates; 2. Empowers; 3.

Entertainment 76

Entertainment Education Brainstorming Research 76

Datapine Blog

JUNE 13, 2019

In this post, we will outline the definition and examples of Daily Sales Reports , followed by Weekly Sales Reports , and finishing with Monthly Sales Reports and templates you can use for your reporting practice (click on the link to jump directly to the relevant part of the article). What Is The Purpose Of Sales Reports?

Sales 105

Sales KPI Retail Analysis 105

Zoominfo

OCTOBER 15, 2018

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% ( source ). So, are modern marketers right to be skeptical? Potential Value of Twitter as a Marketing Tool.

Profiling 113

Profiling Briefing Sales Marketing 113

Moz

MARCH 14, 2021

It’s best for each local business to have its own company account, instead of marketing agencies using their accounts to manage clients’ local business profiles. This guide will help you understand how best to fill out many of the fields and utilize many of the features. Today, we’re doing foundational learning! vegan burger near me”).

IT 66

IT Business Profiling Education 66

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction. Why digital marketing training matters now.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Moz

DECEMBER 11, 2018

A modest amount of marketing effort was rewarded with a shower of Google gifts in the form of rankings, traffic, and conversions. 3) Google becoming a lead gen agency. Posted by MiriamEllis. 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses.

Business 91

Business Research Competitive Knowledge 91

Similarweb

DECEMBER 16, 2020

If one of your pages generates a 404 Error, you need to check what’s happening because there’s bound to be some technical error. . Example: Your landing page gets a lot of traffic, but the conversion rate is less than 1%. The pace at which digital tools emerge and advance forces everyone to keep updating their vocabulary. 301 Redirect.

Marketing 98

Marketing Marketing KPI Algorithm 98