Zoominfo

JUNE 20, 2019

Live streaming, or the transmission of live video, has taken the world by storm. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing.live. Today, we’ll let these live video statistics speak for themselves. Keep reading!

Marketing 198

Marketing Marketing Sales Information 198

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Need some ideas?

Marketing 207

Marketing Marketing Learning Business 207

Zoominfo

JUNE 13, 2018

But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers. By 2020, 85% of the buyer-seller interaction will happen online through social media and video.” – Josiane Feigon. Click to Tweet! “By Click to Tweet!

Sales 244

Sales Information Learning Business 244

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Keep reading—today we cover 57 statistics all about multichannel marketing. And the best part? Multichannel marketing is proven to be highly effective.

Marketing 189

Marketing Marketing Retail Business Environment 189

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ).

Sales 154

Sales Startups Sales Enablement Technology 154

Zoominfo

FEBRUARY 7, 2018

And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. How will Facebook’s new algorithm impact your B2B business? Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers. 3. Prioritize live video. Keep reading!

Algorithm 180

Algorithm Marketing Marketing Profiling 180

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Keep reading—today we cover 50+ statistics all about multichannel marketing. And the best part? Multichannel marketing is proven to be highly effective.

Marketing 100

Marketing Marketing Retail Business Environment 100