mention

APRIL 26, 2024

In this blog post, I’ll explain everything there is to know about PR practice. How PR Differs from Marketing PR and marketing often go hand in hand, but they have different roles. Source On the other hand, the primary goal of digital marketing is promotion. What is PR?

Startups 167

Startups Management Analysis Sales 167

mention

MARCH 27, 2024

Reputation damage control and repair practices have long been used by risk-averse market players, big and small. These strategies affect how search engines treat your content. Being proactive, having a consistent brand voice, and regularly updating content are key parts of building a strong online reputation.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway?

Sales 240

Sales Profiling Marketing Marketing 240

mention

AUGUST 17, 2022

Your biggest responsibility is picking the right products that customers will want to buy, attractively presenting them on your website, and being responsible for marketing. Table of Contents: Choose a dropshipping idea Research your competitors Source suppliers Launch your website Promote your store Optimize your product offering.

Competitor Analysis 293

Competitor Analysis Brainstorming Research Analysis 293

Smart Data Collective

SEPTEMBER 13, 2020

Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. If you’re active in the world of online marketing, you’ve likely heard about the possibility of using link building for search engine optimization (SEO).

Data Mining 251

Data Mining Algorithm Profiling Marketing 251

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. From buttoned-up operations to eye-catching creative and savvy advertising tactics, we’ve compiled the ultimate checklist to ensure you are Prime Day ready. Make sure you have enough inventory for your promoted products and best sellers.

Win 130

Win Sales Advantage Advantage 130

mention

JULY 6, 2022

Email is no longer a tactic for the tech-savvy. Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. The areas highlighted in red are active white space, and the areas highlighted in green are passive white space.

Startups 196

Startups Travel Marketing Marketing 196

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands.

Marketing 153

Marketing Marketing Entertainment Sales 153

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. As part of an effort to promote content we contribute to outside publications, each month we compile a list of our five favorite articles that we’ve written for other thought leaders and industry experts. 1. 5 Out-of-the-Box Lead Generation Tactics.

Innovation 157

Innovation Marketing Marketing Technology 157

mention

NOVEMBER 11, 2022

Here are 10 tips to get you off to a good start: Table of Contents: Set up Google Business Profile Incorporate Google features Consistent NAP Citations Reviews Optimize for Local Keywords Regularly Update Social Media and GMB Business Directories Link Building Metadata Set Up Schema. Tip 6: Regularly Update Social Media and GMB.

Profiling 271

Profiling Win Commerce Advantage 271

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). If you’re new to employer branding, today’s blog post is for you. Let’s get into it!

Profiling 250

Profiling Briefing Travel Competitive 250

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). However, not all content is created equal.

Benchmarking 204

Benchmarking Gaming Sales Win 204

SpyFu

JANUARY 31, 2023

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. With every new search engine algorithm update, SEO experts change their tactics. And reading long blog posts all the time is not always feasible.

Marketing 98

Marketing Marketing Learning Algorithm 98

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Marketing 210

Marketing Marketing Win Sales 210

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Repurpose your live content.

Marketing 207

Marketing Marketing Learning Business 207

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Marketing 187

Marketing Marketing Gaming Win 187

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Enter, brand activation. . What is brand activation?

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. If you have yet to use Employee NPS, then today’s blog post is for you. Let’s get into it!

Human Resources 150

Human Resources Benchmarking Knowledge Management 150

Zoominfo

OCTOBER 2, 2019

Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). One of the things that sets unicorns apart from typical market leaders is their desire to disrupt. In fact, the more narrowly you can define your market, the better. What are you selling?

Startups 182

Startups Entertainment Travel Sales 182

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Marketing Sports Security 206

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Why is email re-engagement important?

Win 166

Win Innovation Marketing Marketing 166

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Marketing 130

Marketing Marketing Sales Technology 130

bazaarvoice

SEPTEMBER 8, 2023

We wander around shopping districts, malls, and neighborhood markets to window shop and find our next favorite thing. As social commerce increases, brands are experimenting with new ways to present content across social and expanding to new channels. Certain categories of shopping continue to shift from in-store to online.

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Check them out below! Check them out below! Continue reading. Continue reading.

Marketing 113

Marketing Marketing Sales Innovation 113

Data Hut

JANUARY 31, 2024

Think of it as owning a stall in a bustling market; the more visible your shop is, the more customers it draws. This blog is designed for Amazon sellers who aim to grasp the nuances of visibility on the platform, learn effective strategies to enhance it and understand its critical role in achieving success.

Sales 52

Sales Competitor Analysis Analysis Competitive 52

Netbasequid

SEPTEMBER 28, 2021

Here are eight ways to get more useful marketing data and do just that! Having the right market research and social listening capabilities at the ready allows your brand to locate valuable market data revealing what’s trending, and what is important to your customer. that haave nothing to do with them. 2) Know Your Audience.

Marketing 97

Marketing Marketing KPI Market Research 97

Similarweb

SEPTEMBER 1, 2021

When it comes to video content , YouTube is the biggest name in town. billion active users in July 2021 (according to Statista ), while each day, viewers watch over one billion hours of YouTube video. But as well as being a video content giant, YouTube is also the second-most popular search engine after Google. .

Research 59

Research Benchmarking Briefing Analysis 59

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). Flavilla Fongang — How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem. Brian Dean — How to Promote Your Content Like a Boss. Brian is a master of content creation and marketing.

Advantage 68

Advantage Advantage Competitive Knowledge 68

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Learn how a personal brand combines with content to drive big wins in SEO. Can it be outsourced?

Travel 80

Travel Advantage Advantage Research 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Learn how a personal brand combines with content to drive big wins in SEO. Can it be outsourced?

Travel 74

Travel Advantage Advantage Research 74

Moz

JULY 15, 2020

As always, the speakers served up some flaming hot content (including an actual movie). Flavilla Fongang — How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem. Brian Dean — How to Promote Your Content Like a Boss. Brian is a master of content creation and marketing.

Advantage 61

Advantage Advantage Competitive Knowledge 61