Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. We’ll help get you there. adults will spend 18.6%

Commerce 130

Commerce Marketing Marketing Entertainment 130

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. The open rate for emails with a personalized message was 17.6%, compared to 11.4%

Marketing 214

Marketing Marketing Retail Security 214

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Let’s get into it! We have it!”.

Win 182

Win Learning Gaming Sales 182

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Continue reading to learn how to stand out at a trade show.

Marketing 187

Marketing Marketing Gaming Win 187

Netbasequid

FEBRUARY 23, 2022

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking your success. So, what are social media scanners? Let’s explore.

Competitive 105

Competitive Benchmarking Competitive Intelligence Analysis 105

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.

Marketing 124

Marketing Marketing Copywrite Win 124

Netbasequid

AUGUST 12, 2021

Media monitoring software is at the core of leading companies’ marketing strategies. And there are loads of options out there to choose from! But there are other essential places that must be monitored as well, such as blogs, forums, news channels, radio and podcasts. A brand’s reputation is its life force.

Benchmarking 105

Benchmarking Competitive Win Marketing 105

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing?

Marketing 99

Marketing Marketing Research Retail 99

Netbasequid

AUGUST 9, 2022

Brands come and go, sometimes overnight. In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. Let’s begin!

Market Research 98

Market Research Marketing Research Research Marketing 98

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CTAs are a critical component of marketing material.

Copywrite 121

Copywrite Benchmarking Learning Sales 121

Netbasequid

AUGUST 31, 2022

The pharmaceutical industry is undergoing a transformation in the way new drugs are introduced into the market. And it is estimated that up to 80% of drug launches do not improve a company’s already established sales curve in the initial two years. That’s a long road to set out on! Here’s how to make sure it’s not yours!

Pharmaceutical 98

Pharmaceutical Analysis Benchmarking Competitive 98

CXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Great talks.

Marketing 78

Marketing Marketing Win Gaming 78

SpyFu

APRIL 1, 2021

Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. Below are 7 ways to monitor your competitors marketing strategies. That will come, but for now, you should be assessing where they stand.

Competitor Analysis 108

Competitor Analysis Analysis Research Marketing 108

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Let’s get into it! We have it!”

Win 100

Win Learning Gaming Sales 100

Netbasequid

APRIL 14, 2023

Boosting your brand’s visibility is critical in today’s ever-expanding market. Consumers have more options to pick from than ever before, and it’s essential that you find ways to stand out. Influencer marketing has been growing by leaps and bounds, after all. A key opinion leader can add credibility to your brand.

Intelligence 52

Intelligence Intelligence Market Intelligence Entertainment 52

Netbasequid

MAY 27, 2021

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. We’ve compiled a list of the top 15 social media software tools for your 2021 (and beyond) marketing endeavors. That’s where we come in. Now for those tools!

Marketing 99

Marketing Marketing Gaming Research 99

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. Competitive analysis is a form of market intelligence. What is competitive analysis? How to do competitor analysis.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. All too often, brands are so focused on what they’re doing, they aren’t paying attention to what their competitors are up to. Competitive analysis is a form of market intelligence. What is competitive analysis? How to do competitor analysis.

Analysis 52

Analysis Competitive SWOT Marketing 52

Datapine Blog

APRIL 14, 2022

And while a mere 22% of marketers state that they have a data-driven marketing strategy that is achieving significant results – by leveraging the right insights in the right way, success is inevitable. However, the usage of data analytics isn’t limited to only these fields. What Is An Example Of Big Data? Discover 10.

Restaurants 97

Restaurants Hospitals Entertainment Data Analysis 97

Moz

APRIL 9, 2020

On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. Almost any brand, large or small, has the chance to be a good neighbor.

Business 76

Business Restaurants Retail Commerce 76

ATTEST

MAY 11, 2021

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. And what if you could simply look inside consumers’ heads and figure out how to make them happy? What is Market Analysis? What is Market Analysis? When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

ATTEST

MAY 11, 2021

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. And what if you could simply look inside consumers’ heads and figure out how to make them happy? What is Market Analysis? What is Market Analysis? When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

Similarweb

FEBRUARY 17, 2021

If you’re a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you. If you’re a marketer, an SEO expert, a blogger, or just someone who is looking to understand the world of SEO at a more in-depth level, this piece is for you. Keyword research.

Benchmarking 59

Benchmarking Algorithm Research Competitive 59

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. The outcome?

Startups 49

Startups Sales Win Advantage 49

mention

MAY 13, 2022

A well-executed call to action (CTA) is a key element of effective digital marketing. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re literally leaving money on the table.

Copywrite 363

Copywrite Marketing Marketing Advantage 363

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. And they’re right. Social Advertising.

Marketing 73

Marketing Marketing Sales Profiling 73

Datapine Blog

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company. Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado.

KPI 59

KPI Benchmarking Sales Briefing 59

Datapine Blog

OCTOBER 10, 2019

Check out the 10 steps to creating a stunningly effective dashboard! How To Create A Dashboard – 6 Best Practices. Now we will focus on 6 essential tips and best practices to follow when creating dashboards, starting with defining your audience. We’ll even cover the dos and don’ts of creating a dashboard.

Retail 58

Retail KPI Sales Data Mining 58

Zoominfo

SEPTEMBER 23, 2019

It’s no overstatement to suggest that a unique selling proposition (USP) is the very soul of any marketing strategy. The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. .

Restaurants 248

Restaurants Competitive Sales Win 248

mention

NOVEMBER 18, 2022

The ever-growing startup scenario has made it more challenging for businesses to reach their audience and build a successful brand. Startup owners are investing heavily in marketing and PR so that their startups garner some much-needed attention. Do you aim to build brand awareness ? Set Actionable Goals.

Startups 284

Startups Brainstorming Research Information 284

mention

SEPTEMBER 22, 2021

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. As Gen-Z gets older and joins the workforce, we’re seeing some key differences in how each one budgets, spends, and saves based on their values and perception on brands and industries. In this article, we want to help you do just that.

Marketing 292

Marketing Marketing Entertainment Education 292

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

Sales 182

Sales Marketing Marketing Profiling 182

mention

MARCH 11, 2024

Ever thought about how a podcast could be a game-changer for your brand’s story? Ready to make your brand’s story not just heard, but truly listened to? Podcasts in Brand Storytelling Podcasts have emerged as a powerful and extremely popular storytelling medium. Keep reading on to learn more.

Entertainment 157

Entertainment Brainstorming Startups Gaming 157

Netbasequid

SEPTEMBER 2, 2021

It’s where consumers talk about everything, including products and brands. Knowing what they are saying is imperative to getting your brand’s messaging right. Seventy-seven percent of brands are already using social media to maintain their reputation, and 71% use it to build and engage their community. 1) eclincher.

Business 109

Business Analysis Research Sales 109

Netbasequid

SEPTEMBER 28, 2022

And as such, for businesses, it is critical to have the best social media tools to not just engage with consumers, but to track all your brand efforts. We are going to reveal the best 25 social media marketing tools for 2022. But first we’ll discuss: What social media marketing tools are. How to use social media marketing tools.

Marketing 102

Marketing Marketing Benchmarking Analysis 102

SpyFu

JANUARY 15, 2021

Imagine a completely free tool that could help you build traffic and search for marketing opportunities. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. We’ll show you how to take those alerts and turn them into tangible marketing opportunities.

Brainstorming 112

Brainstorming Marketing Marketing Research 112

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. Demand generation’s approach was born out of necessity. The message. The impact of this?

Startups 96

Startups Sales Copywrite Research 96