Zoominfo

JANUARY 15, 2021

When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages.

Sales 264

Sales Profiling Marketing Marketing 264

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

Marketing 217

Marketing Marketing Entertainment Profiling 217

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Stuck for data ideas? Analyze your contact database or CRM.

Retail 188

Retail Sales Enablement Loss Sales 188

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) What Is a B2B Sales Funnel? Let’s start with that dream customer.

Sales 130

Sales Profiling Win Research 130

Zoominfo

APRIL 12, 2018

Consider the following: Up to 25% of B2B database contacts contain critical errors ( source ). Don’t hide your subscription box in the footer of your website—you want to make it as easy as possible for visitors to subscribe to your emails. This includes blog posts, whitepapers, and eBooks. Gate your best content.

Capital 202

Capital Marketing Marketing Learning 202

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Entertainment 157

Entertainment Marketing Marketing Education 157

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Education 217

Education Marketing Marketing Information 217

Zoominfo

FEBRUARY 20, 2018

We’ve already covered artificial intelligence and marketing —but today we’re getting more granular and looking specifically at AI and your business website. 11 Advanced Ways AI Can Improve Your Business Website. Therefore, a company’s website is the equivalent of a digital first impression. 1. Website Creation.

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

OCTOBER 8, 2019

Everyone knows you need to include forms on your website to capture leads. But, it’s not enough to just slap a few form fields on your landing pages and call it a day. If you want your forms to convert, and convert consistently, you need a thorough web form optimization strategy. Keep reading! Number of fields.

Briefing 157

Briefing Security Security Research 157

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. For the seasoned B2B sales rep, there’s no denying the power of referrals. To put it simply, B2B sales prospects don’t want to do business with an amateur.

Sales 244

Sales Profiling Research Knowledge 244

Zoominfo

OCTOBER 25, 2018

Website sessions that are influenced by predictive intelligence achieve a 22.66% increase in conversion rates. Predictive intelligence uses this data to form actionable insights that marketers can then use to inform their campaigns. Why is predictive intelligence important? Improve your content marketing strategy.

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). If you’re still a little foggy on the details of lead qualification, this is the blog post for you. Let’s get into it!

Marketing 214

Marketing Marketing Sales Knowledge 214

Zoominfo

JANUARY 28, 2019

Keep reading for important details! Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Let’s get into it!

Marketing 160

Marketing Marketing Sales Technology 160

Zoominfo

MAY 6, 2019

To create these profiles, consider what motivators, experiences and characteristics of a candidate are important to your organization. For more information on creating candidate personas, check out this blog post: How to Create Job Candidate Personas for Recruiting. Create candidate personas. Implement a social recruiting strategy.

Marketing 169

Marketing Marketing Profiling Information 169

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. Your Six Most Important Types of Visitors.

Sales 130

Sales Information Research Intelligence 130

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app. What is Multichannel marketing? And the best part?

Marketing 189

Marketing Marketing Retail Business Environment 189

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. Learn more about tactics to bypass gatekeepers in the following article: The B2B Sales Rep’s Guide to Bypassing Gatekeepers. Time your outreach.

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

Marketing 100

Marketing Marketing Entertainment Profiling 100

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. Reputation Includes content assets such as blogs and press releases 2. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news? Nothing gets people riled up like a good old-school rivalry. But while the lead-gen-vs.-demand-gen

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Profiling 133

Profiling Marketing Marketing Management 133

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. So this message is pretty important.

Sales 100

Sales Information Research Intelligence 100

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. more website traffic than non-leaders ( source ). Keep reading.

Sales 113

Sales Gaming Marketing Marketing 113

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Enter, sentiment analysis.

Analysis 176

Analysis Airline Marketing Marketing 176

Zoominfo

SEPTEMBER 5, 2018

Businesses are catching on to the importance of market intelligence. Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. What is market intelligence? This type of data is not readily available for public consumption.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

Algorithm 189

Algorithm Benchmarking Sales Marketing 189

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. These channels can range from a brick-and-mortar storefront to a company website to a text messaging app. What is Multichannel marketing? And the best part?

Marketing 100

Marketing Marketing Retail Business Environment 100

SpyFu

MARCH 21, 2023

You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages. Even if your on-site SEO is perfect, you’ll still need to build links, secure co-promotion, and contact other website owners to help you continue your growth trajectory.

Briefing 96

Briefing Finance Gaming Security 96

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. They may understand the importance of marketing data, but they know creativity breeds success that can’t be found in spreadsheets and reports. Right-brained marketers can often form deeper connections with prospects and customers.

Marketing 100

Marketing Marketing Analysis Data Analysis 100

Zoominfo

DECEMBER 3, 2019

Website sessions that are influenced by predictive intelligence achieve a 22.66% increase in conversion rates. Why is Predictive Intelligence Important? The criteria involved in B2B lead scoring may involve data points like industry, company size, or a completed action such as a form submission or content download.

Intelligence 100

Intelligence Intelligence Marketing Marketing 100

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. Let’s look at five important steps you must take to become a successful Reddit marketer: 1. Let’s get into it! How does Reddit work?

Sports 157

Sports Entertainment Advantage Advantage 157

Zoominfo

MARCH 8, 2018

If you’re still not sure, today’s blog post is for you. Keep reading as we break down some of the biggest questions surrounding GDPR and give you important pointers about GDPR compliance. It’s important to note that a financial transaction does not need to take place for GDPR to apply. Question One: What is GDPR?

Globalization 186

Globalization Profiling Information Technology 186

Zoominfo

MARCH 8, 2022

It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) Possibility of getting blacklisted Email marketing is the most ubiquitous form of marketing today. What is poor data quality? Poor quality data is inaccurate data. They may then take action and file spam complaints.

Business 130

Business Sales Market Intelligence Loss 130

Zoominfo

OCTOBER 21, 2021

What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Consideration Stage 4. Free Trial A Sales Funnel Has Four Stages: 1. Awareness Stage 2.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

JANUARY 31, 2019

I want to buy: The person in this type of micro-moment is actively seeking to make a purchase but is open to suggestions in terms of type, brand, and other less important details. I want to do: These micro-moments often occur in the form of a “how to.” How to Optimize Your Website for Micro-Moments.

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Win Gaming Capital Learning 124