CIO

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We needed to transform ourselves … and grow faster than our competitors and faster than our markets required.

IT 588

IT Commerce Restaurants Sales 588

Crayon

AUGUST 4, 2021

At all business levels—and especially at the enterprise level—product pricing can be a challenging yet vital activity. But determining a product’s worth isn’t as simple as assessing the combined value of its features and benefits; it’s a complex endeavor that needs to be informed by signals from the market.

Competitive 617

Competitive Competitive Intelligence Intelligence Intelligence 617

CIO

SEPTEMBER 7, 2022

The company claims that the cloud suite, which is built on a knowledge base of more than 500 crops and 10,000 crop varieties across 92 nations, will solve planet-scale challenges such as food security and climate-related issues, while reducing the environmental impact of farming. billion by 2028, from $921.4

Startups 659

Startups Analysis Globalization Knowledge 659

Smart Data Collective

NOVEMBER 18, 2021

It is a vital to any company that wants to succeed in all but the least competitive markets. Business is enticing, challenging, and filled with opportunities, should you turn the right idea into reality. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face.

Startups 313

Startups Business Intelligence Capital Sales 313

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Globalization 261

Globalization IT Algorithm Profiling 261

Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%).

Marketing 81

Marketing Marketing Benchmarking Travel 81

CIO

FEBRUARY 20, 2023

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Following is an up-to-date guide on certifications that Salesforce offers to help you earn a competitive edge leading to new opportunities.

Commerce 549

Commerce Knowledge Education Security 549

Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride. The following post was written by Ameeta Soni.

Win 369

Win Competitive Technology Technology 369

Weidert Group

MARCH 25, 2024

Today’s industrial buyer is on a journey across new terrain — and B2B marketers are challenged to even find them in fragmented digital spaces. Many industrial marketers have found themselves watching their website traffic and conversions plummet. Yet, curiously, their sales may remain strong. So what’s going on?

Marketing 94

Marketing Marketing Sales 94

Smart Data Collective

NOVEMBER 20, 2022

Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency.

Marketing 329

Marketing Marketing Win Research 329

CIO

APRIL 7, 2023

Some African entrepreneurs have begun to address this urgency by developing atypical accounting automation and new management systems where CIOs drive the ins and outs of the processes to keep up with ever-changing markets. This young firm reputedly offers businesses a more affordable solution than what is generally available on the market.

Management 617

Management Commerce Finance Algorithm 617

CIO

FEBRUARY 7, 2024

agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In We must address the value proposition, who the target user is, what the alignment with the business objectives is, and how APIs can be marketed and monetized, if possible,” he says.

Security 783

Security Security Innovation Technology 783

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Predictive Analytics 264

Predictive Analytics Banking Gaming Profiling 264

Smart Data Collective

APRIL 7, 2022

Predictive analytics tools use market data to forecast trends and ensure e-commerce companies sell products that will be in demand. Data analytics tools can be integrated with advertising platforms to help e-commerce companies optimize their marketing strategies. Do you want to know how to incorporate it into your data-driven business?

Commerce 263

Commerce Retail Data Mining Predictive Analytics 263

Smart Data Collective

NOVEMBER 11, 2021

However, data analytics technology can be just as useful with regards to creating a successful B2B business. Business-to-business companies need to understand their customers and market to them just as effectively. One of the benefits of data analytics in B2B marketing is with using digital signage. Customer testimonials.

Data Mining 278

Data Mining Briefing Business Intelligence Technology 278

Zoominfo

SEPTEMBER 5, 2023

Yet as promising as AI looks — Goldman Sachs estimates AI could drive 7% in global GDP growth over 10 years — its application does not come without challenges. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside. The good news?

Marketing 130

Marketing Marketing Profiling Analysis 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Sales 277

Sales Research Marketing Marketing 277

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

Data Mining 262

Data Mining Marketing Marketing Entertainment 262

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. Each stage has its challenges and conditions, and tackling them makes the buyer’s journey much smoother. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Shorten Your B2B Sales Cycle with a Stage Strategy.

Sales 246

Sales Profiling Research Security 246

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

Sales 246

Sales Research Marketing Marketing 246

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. ACME is a mid-market company, based in San Francisco.

Business 147

Business Profiling Finance Retail 147

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Benchmarking 246

Benchmarking Sales Gaming Win 246

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. ZoomInfo + Chorus will allow managers to prepare reps for the most challenging conversations. In the past year, much has changed in the way B2B companies sell. Marketing teams.

Sales Enablement 264

Sales Enablement Sales Intelligence Intelligence 264

Weidert Group

MARCH 14, 2024

If you’re a digital marketer and you’re paying attention, you see it: unprecedented disruption on all fronts — from evolving customer expectations and buying behaviors to the very ways people search for and consume information online. One key lies in using thought leadership in digital marketing strategies.

Sales 86

Sales Marketing Marketing Information 86

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Sales 243

Sales Finance Marketing Marketing 243

GrowbyData

JANUARY 9, 2024

The world of B2B authorized sellers is a complex ecosystem teeming with opportunity… and challenges. Issues faced by Authorized B2B Sellers Authorized B2B sellers in the US are exposed to various reseller and channel problems. You must be on top to navigate of both your US and Canadian markets.

Retail 103

Retail Competitive Marketing Marketing 103

mention

APRIL 10, 2024

Monitoring the chatter online is challenging because many things are out of your control. For example, law firms like Zayed Law Offices and B2B businesses emphasized LinkedIn and review sites like Avvo and Justia. Monitoring data can be challenging because there is often much irrelevant information.

Gaming 267

Gaming Management Sales Information 267

Digital B2B Marketing

JANUARY 10, 2012

Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. According to IDC, the challenge is not just email sellers.

Marketing 46

Marketing Marketing Sales Learning 46

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. B2B Database New Year’s Resolutions. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Dive into New Verticals.

Profiling 245

Profiling Win Sales Information 245

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward. The result?

Marketing 130

Marketing Marketing Sales Loss 130

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

DECEMBER 2, 2022

Data is increasingly being used to fuel critical go-to-market functions, while at the same time, consumer privacy laws are strengthening around the world. Use TrustPage to Compare Different Vendors As a B2B data vendor, ZoomInfo receives countless questions and requests about our privacy compliance practices.

Security 130

Security Security Sales Globalization 130

Netbasequid

JULY 17, 2023

B2C companies have been using social intelligence for a while now, and as business interactions become more personalized, B2B marketing teams have been wisely adopting B2C tactics. It’s all about being data-driven, agile, and empathetic in the B2B world—and it’s incredibly effective. Has this happened?

Entertainment 98

Entertainment Education Intelligence Intelligence 98