2020

Remove competitive-intelligence-market-intelligence
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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits.

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Product Marketing Meets Competitive Intelligence | Cipher

Cipher

This article explains Product Marketing and the importance of including competitive intelligence in strategic planning.

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Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

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Should Product Marketing Managers Do Competitive Intelligence?

Cipher

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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Competitive Intelligence Software Comparison: Market Logic vs. Knowledge360

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. That would be a waste of our time and a waste of yours.

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Competitive Intelligence Spotlight #30: August Jackson, Senior Director of Market and Competitive Intelligence for Deltek

ArchIntel

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Spotlight #28: Greg Wilska, Market and Competitive Intelligence Manager, for American Institutes for Research

ArchIntel

When you take the very core of competitive intelligence: What do you want to know, and what do you want to do? The fundamentals of competitive intelligence don’t change.”. ArchIntel: How do you measure success in competitive intelligence? The answer is going to be: We want to grow.