2019

Remove intelligence-competitive-intelligence
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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.

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Is competitive intelligence ethical?

Aqute Intelligence

The short answer is that yes, competitive intelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitive intelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide.

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Using competitive intelligence to boost sales

Aqute Intelligence

But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitive intelligence help sales teams?

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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. But that’s not to say you can’t use a DIY approach to competitive intelligence – just that it will take you time to learn where to look, and how to access crucial details.

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Competitive intelligence at conferences and events

Aqute Intelligence

Planning your conference intelligence gathering Major professional conferences and exhibitions don’t happen every day. And it’s rare that an event is taking place precisely at the time when you want to gather intelligence. Need a competitive intelligence partner to maximise your event value?

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Writing the research scope for competitive intelligence

Aqute Intelligence

Many of our clients are hiring a competitive intelligence agency for the first time. What are typical discount levels for multi-year contracts, for volume and for competitive wins? They need to scope out the research and it can be helpfult to have a ready-made starting point. What questions should frame a research proposal?

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The desperate Competitive Intelligence professional?

Academyci

In May of this year 2019 I posted an article on LinkedIn titled, “Is Competitive Intelligence dead? That’s the best sign of the struggle within the competitive intelligence community for the direction and evolution of the profession. In the Briefer model, intelligence is not information. By Dr. Ben Gilad.