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11 Essential Sales Enablement Statistics for 2021

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Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.

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Sales Enablement: Definition, Benefits, Tactics, & More

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This imperative — communicating value effectively — is a key element of the topic of today’s blog post: sales enablement. By the time you’re done reading, you’ll have gotten an answer to each of the following: What is sales enablement? Why is sales enablement important? Let’s jump in!

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Sales Enablement Strategy: The Essential 7-Step Guide

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If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

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Sales Enablement Metrics: 7 Ways to Measure Success

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Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections. You can provide intel that helps them win competitive deals.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Sales Enablement Strategy: The Essential 7-Step Guide

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It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. In this post, we’ll discuss the 7 steps to implementing a successful sales enablement strategy, which include: Establish measurable goals. But first….

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How to Definitively Prove the Value of Sales Enablement

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Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable. That sounds nice. But how do you prove that value?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward.