Salesforce announced will invest $250 million in AI startups, starting with four companies that will make up its initial round. Credit: JESHOOTS / Jan Vašek CRM giant Salesforce today said that it would commit $250 million to investments in startups focused on generative AI, even as the company warned of the dangers of the technology. The company emphasized the potential gains for application software possible through the use of AI in its initial announcement of investments in four AI-driven companies. The first, Anthropic, bills itself as an “AI safety and research company,” trying to create more predictable and steerable AI systems, without the unintended consequences and bad behavior of some large AIs. The second, Cohere, is a natural-language processing startup which, it said, aims to make language AI accessible to a much broader range of companies. Hearth AI, an agent-relationship management company, is dedicated to creating AI that can understand human social networks. Finally, You.com is an AI-powered search engine, offering summarized search results and a degree of privacy compared to large commercial offerings. Salesforce said that it already uses AI technology for sales, service, marketing and commerce applications, which allows users to quickly analyze behavior and improve customer experiences in those areas. Generative AI – that is, AI that can create its own information, whether that’s text, images or otherwise – is very much the technology of the moment, with ChatGPT and generative art program DALL-E 2 wowing users. Yet, Salesforce warns, there are real downsides to slapdash or careless development of generative AI systems. These can include learned toxicity, the possibility of widespread misuse (e.g. people passing off AI-generated content as their own), and more. “As businesses race to bring this technology to market, it’s critical that we do so inclusively and intentionally,” said Kathy Baxter, principal architect for Salesforce’s ethical AI practice, and Paula Goodman, chief ethical and humane use officer, in a blog post Tuesday. “It’s not enough to deliver the technological capabilities of generative AI, we must prioritize responsible innovation to help guide how this transformative technology can and should be used.” Salesforce’s existing AI offerings are grouped under the Einstein product family. Einstein technology currently offers predictive analytics, and today Salesforce announced that it is testing new software, Einstein GPT, that will offer generative AI. Salesforce’s AI development has been guided, in large part, by a set of rules that echo the Rome Call for AI Ethics, a declaration that took place at the Vatican in 2020, where tech CEOs, religious leaders and representatives from government and academia pledged to develop AI that is unbiased, transparent, safe and inclusive. A Salesforce survey released yesterday showed that, despite some skepticism, over half of businesses believe that “generative AI is a ‘game-changer,’” with strong majorities seeing the possibilities for reducing team workloads, selling products more effectively and leveraging data. Related content feature TransUnion transforms its business with IT On the heels of its Neustar acquisition, the consumer credit reporting agency seeks to give customers access to its troves of consumer data to fuel next-generation services through solutions platform OneTru. By Paula Rooney Apr 26, 2024 6 mins Financial Services Industry Digital Transformation Artificial Intelligence feature The 10 highest-paying industries for IT talent The tech industry isn’t the only hot spot for IT jobs, as there’s a growing demand for IT pros across every industry. These 10 verticals pay the most for IT roles, according to data from Dice. By Sarah K. White Apr 26, 2024 7 mins Salaries IT Jobs Careers brandpost Sponsored by Palo Alto Networks M&A action is gaining momentum, are your cloud security leaders prepared? Direct visibility is critical in M&A, and cloud-native application protection platforms (CNAPP) are ideal to provide this capability. By Amol Mathur, SVP & GM of Prisma Cloud, Palo Alto Networks Apr 25, 2024 4 mins Cloud Management news CIOs eager to scale AI despite difficulty demonstrating ROI, survey finds CIOs prioritize integrating AI into their organizations alongside cybersecurity, according to a new survey. By Sandeep Budki Apr 25, 2024 5 mins Artificial Intelligence PODCASTS VIDEOS RESOURCES EVENTS SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe