Digital B2B Marketing
MAY 13, 2014
'Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them. If that isn’t enough, report them for spam. But mute? The only reason Twitter needs a mute button is the platform’s addiction to reciprocity.
Elegant BI
DECEMBER 31, 2014
ElegantJ BI is one of India’s few BI product companies and offers unique Managed Memory Computing technology. ElegantJ BI CEO, Kartik Patel says that customer demands are changing rapidly and, BI vendors must provide data discovery as well as data monitoring to help customers succeed. Not so long ago, BI customers were satisfied with data visualization and data monitoring.
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Domo
SEPTEMBER 23, 2014
Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to strengthening the company’s brand. A recent Weber Shandwick study found that of those surveyed, 81 percent said social CEOs make better leaders, 82 percent were more likely to trust a CEO
BI Insight
SEPTEMBER 21, 2014
In this post I express an easy way to refresh a PowerPivot model dynamically based on SQL Server Stored Procedures. Let’s start with SQL Server Management Studio (SSMS) 2012 and use Adventure Works 2012 database. Run the following script to see the results in SSMS: exec [dbo].[uspGetBillOfMaterials] 727, ‘2009-01-02’ First parameter: Start Product ID … Continue reading Dynamically Passing Parameters to a SQL Stored Procedure from PowerPivot Using VBA.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Better Buys
DECEMBER 10, 2014
'The HR world never stays still for long. Whether it’s technology, management best practices, or employment law, change is the one constant. Fortunately there are plenty of great resources available. We’ve distilled those down to a list of our favorite 50 blogs. In order to be included, each blog was required to meet several criteria: […].
AIM
DECEMBER 1, 2014
AIM provides intelligence services to new clients in the private and public sectors Midland, MI – Midland’s Allis Information Management (AIM), a long-time provider of competitive intelligence and market research services to commercial and non-profit clients, has expanded its strategic intelligence services to assist more public institutions and second-stage companies.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Contify
MARCH 9, 2014
Stop thinking and start doing! This is my second year in a marketing role. I’ve joined a New Delhi based technology startup called Contify that is doing some groundbreaking work in the areas of web intelligence and monitoring. Two months into the job, all my notions about marketing have been challenged. In terms of learning, the experience has been unlike anything I’ve ever known.
Digital B2B Marketing
JUNE 11, 2014
'Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Many even count the same results twice, all to show that marketing is contributing to results.
Digital B2B Marketing
MARCH 12, 2014
'You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? It isn’t because it was widely shared on Twitter or LinkedIn. Your SEO program didn’t make then read it. A content promotion program didn’t make it suddenly appealing. Triggered emails gave them a link but didn’t make them click or spend their time with it.
Digital B2B Marketing
SEPTEMBER 2, 2014
'You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digital B2B Marketing
MAY 8, 2014
'If you are a B2B marketer, you are paying attention to LinkedIn. You almost can’t ignore it today. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Not to mention the targeting data (but we’ll come back to that).
Digital B2B Marketing
MAY 5, 2014
'Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. Even if it’s well maintained, it is full of tire kickers, companies that are too small or large, or contacts that just aren’t a good fit.
Digital B2B Marketing
FEBRUARY 25, 2014
'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. As a marketer you may even cringe in certain settings when you are asked what you do. Unfortunately, you know the feelings toward marketing is sometimes justified. Even some of the best brands fall for the worst marketing tactics at times.
Digital B2B Marketing
JANUARY 9, 2014
'I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digital B2B Marketing
MAY 20, 2014
'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. Then, as they come back over time, continue to gather a little bit more.
Digital B2B Marketing
JANUARY 7, 2014
'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing.
Digital B2B Marketing
APRIL 29, 2014
'Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing.
Elegant BI
DECEMBER 19, 2014
Elegant MicroWeb is proud to announce that CIO Review Magazine has named ElegantJ BI as one of the most promising business intelligence companies in India. “Most of the companies included in the list are business intelligence services providers,” says CEO, Kartik Patel. “However, we are one of the few business intelligence product companies included in the CIO Review annual list.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Elegant BI
DECEMBER 15, 2014
There’s is NO Question about the value and Importance of Business Intelligence in TODAY’S Business Environment! Just look what other Businesses are Doing! Click here: [link].
Elegant BI
DECEMBER 12, 2014
Good KPIs will Lead You in the Right Direction and Get You to The Right Place. Grandma used to say, “Know where you are going before you start your journey.” That may seem obvious, but in life and business, we don’t always have a clear picture of how to measure the success of our journey. Every business understands the need for BI tools and metrics.
Elegant BI
NOVEMBER 7, 2014
ElegantJ BI is proud to announce its attendance and participation in the world-renowned CeBIT conference in Bengaluru, India, November 12-14, 2014. CeBIT India, a subsidiary of the world-renowned Deutsche Messe and Fiera Milano Group, will sponsor the first-ever CeBIT IT business event in India. We invite you to meet us at CeBIT event – Hall 3, Stall No.
Elegant BI
OCTOBER 30, 2014
Has your organization embraced business intelligence, forecasting, impact and sensitivity analysis and balance scorecards to make better, more confident decisions? Click here: [link].
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Elegant BI
OCTOBER 28, 2014
When a business considers internet web traffic, it must focus on the true value of business sites and target sales conversion. With valuable business intelligence tools, you can dust off that crystal ball and truly predict future business success, by looking at the trends and patterns and understanding the buying behaviors of your users and prospects.
Elegant BI
OCTOBER 16, 2014
Government agencies are often the last to adopt new technology. One of the reasons for this hesitance is cost, but there are plenty of other factors that keep these organizations from capitalizing on new tools. In the case of business intelligence , the cost can be affordable and the value and benefit is undeniable. Click here: [link].
Elegant BI
OCTOBER 1, 2014
ElegantJ BI, a Business Intelligence (BI) suite announces off-the-shelf, ready to use business intelligence application for Tally® ERP customers. Based in Bangalore, India, the Tally® Solutions suite of accounting and business application products is widely used by small and medium sized businesses, in the Middle East, India, Africa and other countries.
Elegant BI
SEPTEMBER 19, 2014
This article talks about the ways in which a business can plan for and achieve data visualization but it is Deep Dive Analytics and supporting tools that will help you to mine the nuggets in your data and truly experience an ‘ah hah’ moment! Article Source: [link].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
SEPTEMBER 17, 2014
There is no doubt that your customers want personalized, responsive, targeted service. You can provide that with business intelligence and analysis that ensures you can support your customers. Article Source: [link].
Elegant BI
SEPTEMBER 15, 2014
People love numbered lists! The internet is chock full of articles, blogs and forums regaling us with numbered lists of important business factors and ways to beat the competition. With titles like, ‘The Five Best Ways to Attract New Customers’, ‘The Ten Most Important Things a Business Manager Should Know’ , the lists are apparently endless.
Elegant BI
SEPTEMBER 11, 2014
I’ll just come right out and say it! All key performance indicators (KPIs) that are meant to drive performance (and all KPIs should do just that) must be linked to goal conversion. If they are not, then your metrics are meaningless or you are measuring the wrong thing! Whether you are talking about a click-through-rate (CTR), or unique visitors or the number of followers or time spent on a page or site, it all boils down to conversion goals.
Elegant BI
SEPTEMBER 10, 2014
Information can move at the speed of light or at a snail’s pace within an organization, and that information can be as crystal-clear as a mountain stream or as muddy as a country field after a rainstorm. The quality and speed of your data depends greatly on the business intelligence solution you choose and the decisions you make regarding deployment, training and implementation.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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