Zoominfo
DECEMBER 17, 2017
It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays — corporate gift giving.
Aqute Intelligence
SEPTEMBER 6, 2017
We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. Why do clients ask for this, when they already know their own business? It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. Although some data would be already known to the client (e.g. their revenues), some parts of a typical competitor profile (e.g. why prospects buy their products) p
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Competitive Insights
JULY 17, 2017
The automotive industry used to make good margins from second hand vehicle and service/spare parts with the margins on new vehicles being substantially less. With the changes brought by the internet and other technology, margins on second hand vehicles have dropped significantly, while new vehicles often come with 3-5 years of service included. This leaves spare parts as the major.
Cooperative Intelligence Blog
APRIL 21, 2017
The Competitive Situation. A glass manufacturing company wanted to know why a competitor was still in the glass business, as its glass business was losing money, and had been for several years. Their ultimate goal was to predict when this competitor would exit the glass business so they could capture the competitor’s customers. My Mission. My goal was to learn as much as I could about the competing glass company, and most importantly why they were motivated to remain in the glass business.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
MAY 25, 2017
The next technology move: Smart Data Visualization, New intuitive graphical displays, Strength to handle Big Data at blazing speeds, Self-Serve Data Prep to merge and prepare your data in one solution. All this put together with Plug and Play predictive analytics to empower users and making use of analytics a sheer joy! The logo: Colourful Ribbon Gymnast who we call – ATHENA (Greek Goddess of wisdom and knowledge).
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Innguma
DECEMBER 21, 2017
2017 has been a very special year for INNGUMA. We changed our identity and we strengthen our position as reference CI software. All this reached its culmination on INNGUMA Day, that thanks to you was a great success. For that reason, we want to thank all of you (both clients and non-clients) for keep maintaining your confidence in INNGUMA. We are a community that constantly grows, and that is critical to maintain our competitiveness and evolution.
BI Insight
DECEMBER 12, 2017
Technology is growing fast and we are enjoying it. We reshape our daily created data in a form that satisfies our needs. One of the technologies which is used more commonly these days is SQL Server Tabular Models, SSAS Tabular in short. Lots of industries decide to go with SSAS Tabular in their new projects … Continue reading SSAS Tabular Model Documenter with Power BI without DMVs.
Domo
DECEMBER 5, 2017
Fried pickles spur a quick, data-driven decision Recently, Freddy’s Frozen Custard & Steakburgers found it needed to make a quick decision on a new limited-time offer—its tasty fried pickles. Throughout the year, the fast-growing restaurant chain features various limited-time offers such as special burgers, custards, or appetizers that run for 6-8 weeks.
BI4Cloud
SEPTEMBER 14, 2017
Background. United Technologies Hong Kong implemented Bi4Cloud for BK Asia Pacific (namely BK). BK was founded in 1983 in HK, and provides a comprehensive network of construction consultancy services to the local and international construction industries, comprising: Commercial and Contract Management, Dispute Resolution, Project Management, Quantity Surveying and Training and Professional Development.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digimind
DECEMBER 19, 2017
Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated marketing channel solely dedicated to communication. Social media has not only proved its ability to produce tangible results, but has also demonstrated the capacity to develop strong contact points between brands and their customers and improve customer experience.
Zoominfo
MAY 19, 2017
Sales and marketing alignment should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source
Aqute Intelligence
AUGUST 15, 2017
Many competiotr analysis tools are publicly available, often for free. One category of tools are general news sources. Often overlooked, these are basic starting points when researching competitor activity or industry developments. Below are some of the sources in this category that we use when conducting competitive anlaysis: NewsLibrary AllYouCanRead Factiva Google News Moreover AJR NewsLink Newslookup Newspaper Index Newspaper Map Newspapers.com OnlineNewspapers.com Press Reader PR Newswire D
E2M
JULY 5, 2017
The significance of SEO and its impact on the foundation of our online presence is well-known. For a business to succeed on the online platform, having a solid local SEO strategy is a must. As long as there are websites competing for visibility and increased traffic, SEO will continue to be an integral part of. Continue reading.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Cooperative Intelligence Blog
APRIL 6, 2017
I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt threatened by what the output might be. They felt that win/loss analysis would be a critique of them, and only them. Really!? The objective of Win/Loss analysis is to win and retain more business, not to critique sales people. To strengthen this argument, I share the 4 topical areas we cover in the Win/Loss interviews with the company’s customers and those who chose a competitor: Rela
Elegant BI
SEPTEMBER 20, 2017
Social BI Tools: A Logical (and Crucial) Extension of Social Networking! Business intelligence has become a crucial tool for business users and for organizations large and small. It was only a matter of time before social business intelligence took over the enterprise! Sharing data and content is a habit for all consumers and consumers have jobs. Within the context of those jobs, a consumer becomes a team member – a business user who now uses social business intelligence tools to gather, a
Athena Solutions BI
NOVEMBER 13, 2017
Join me for this webinar hosted by Information Management Live. Thursday November 16, 2017. 1 PM ET/10 AM PT. The path to fruitful analytics starts with good, trusted, high-quality data. Trust is the magic word, because when users believe in their data, they use it to make better decisions. Governance is the key to trust, and increasingly, organizations are discovering that data governance practices work best when they are woven into the natural data lifecycle.
Innguma
DECEMBER 10, 2017
We are pleased to announce that we have just signed an MOU (Memorandum of Understanding) with EFFRA, the European Factories of the Future Research Association, to offer the use of INNGUMA for R&D projects under its umbrella in order to fully exploit the results of these projects. This agreement entails that free INNGUMA licenses are made available throughout projects funded by the European Commission under the Factories of the Future (FoF) programme.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
BI Insight
NOVEMBER 28, 2017
As the name implies, SQLite is a light weight transactional SQL database engine. It is open-source and free for use either for personal commercial. SQLite is widely used in mobile apps and many other desktop applications that need an internal light weight free SQL database. In this post I explain how to visualise SQLite data … Continue reading Visualise SQLite Data in Power BI.
Domo
NOVEMBER 28, 2017
When you think of Big Data, you may imagine the billions of rows and petabytes of data many companies are struggling to manage and process on a regular basis. You may also think about the challenges of handling diverse unstructured data such as audio, video, image and text-based files coming from an ever-increasing number of sources. In terms of the three V’s of Big Data , the volume and variety aspects of Big Data receive the lion’s share of attention.
BI4Cloud
SEPTEMBER 5, 2017
Large construction projects require significant capital and inter-disciplinary skills and a convenient business structure for these developments are joint ventures where several parties are involved. Equally as common in construction is the use of independent business structures for separate projects for integrity and isolation from other projects. Business can quite easily have tens of projects in progress simultaneously and reporting on in a consolidated manner over all projects is a necessary
Digimind
DECEMBER 20, 2017
Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
DECEMBER 7, 2017
Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? Let that sink in. We don’t need to tell you that’s a problem—it’s obvious. If you don’t understand your target audience, how will you produce effective content? Influence their buying decisions? Or form productive relationships with them? The short answer is—you won’t.
Aqute Intelligence
AUGUST 8, 2017
Many competitor analysis tools are publicly available, often for free. One category of tools are website monitoring services. When researching competitor activity and new developments, these can provide useful signals. Below are some of the sources in this category that we use when conducting competitive anlaysis: ChangeDetect Change Detection Follow That Page Infominder Update Patrol Watch That Page You can download our full list of competitive intelligence tools.
Apprize360 Intelligence
DECEMBER 18, 2017
The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence. Others believe that CI should be a function of product management helping to drive competitive product differentiation through unique features and functionality t
Cooperative Intelligence Blog
FEBRUARY 9, 2017
Recently I was interviewed about Win Loss analysis. This is what happens when you write a book. I thought you might be interested. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
JULY 12, 2017
The simplest, easiest and spreadsheetble (I just invented this word) information which can be used for predictive and forecasting is defined data over a period. For example, date or time driven patterns which keep repeating till the cows come home. We will not discuss this here and hope you are relieved of some scepticism about this article at this stage.
Athena Solutions BI
NOVEMBER 9, 2017
Join me on DM Radio. DM Radio / Leave IT Alone – The Vast Value of Self-Service. DATE: November 9, 2017. TIME: 3 PM Eastern / 12 PM Pacific. About the Discussion. As the power of data increases, so does the appetite of those who long to use it. Meanwhile, the changing dynamics of corporate IT often result in smaller teams with greater responsibility.
Contify
DECEMBER 12, 2017
Contify’s API console Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint — Industries : Allows you to search information by over 220 industries.
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