2022

article thumbnail

IT leaders face reality check on hybrid productivity

CIO

CIO Ted Ross believes the honeymoon is over for breakneck productivity when it comes to hybrid work, and he’s not the only one. Tech employees at the City of Los Angeles IT agency who were forced to work remotely in the early pandemic days were very efficient, Ross says. “Fully into the pandemic we had a 34% increase in project delivery,” he adds. But since then, productivity and innovation have waned, in part because of fading relationships between once in-person teams, along with a slew of new

IT 909
article thumbnail

Measure Product Launch Success With These 12 KPIs

Crayon

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1. If casinos offered those kinds of odds, they'd go out of business overnight.

Business 792
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Calculate ROI for SEO

mention

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. But with a bit of math, it’s still possible to find your SEO ROI by using numbers found in your analytic tracking software.

Marketing 362
article thumbnail

5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. They point out that value investors are using machine learning technology to anticipate future stock prices.

Marketing 353
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Why I’m Excited About The New DAX EvaluateAndLog() Function

Chris Webb BI

If you aren’t active on Twitter or LinkedIn (or you don’t spend a lot of time on them) you may not have heard about the new EvaluateAndLog() function. It’s not documented yet and not mentioned on any of the official blogs, but you can read about it in the last two posts on Jeffrey Wang’s blog here: Introduce the DAX EvaluateAndLog Function.

IT 336

More Trending

article thumbnail

An Owler Max Walk-Through: How Owler Max Saves Your Sales Team Time and Packs Your Sales Pipeline

Owler

Owler Max is the ultimate sales companion for true sales professionals. Owler’s Head of Customer Success, Nathan Steele, walks us through how it works. Nathan Steele, Head of Customer Success, Owler walks us through Owler Max Since the onset of COVID-19 in 2019, the key to successful selling has more and more been the ability to carefully curate and personalize your outreach emails and a focus on building authentic trust-based relationships with your clients.

Sales 141
article thumbnail

How can smart #infopros make more sustainable vendor choices? 

Vable

A genuine commitment to sustainability is critical for organisations to remain relevant and competitive in this changing world. Much like digital transformation, driving sustainability requires organisations to transform their business from within. Organisations require individuals to take the lead and as we saw at BIALL 2022 , library and information professionals are not only at the forefront of legal tech implementations but are positioning themselves as sustainability experts.

article thumbnail

Doing Power BI The Right Way – for Enterprise Reporting

Paul Turnley

I started a series of blog posts back in 2020 about best-practice guidelines for planning and designing enterprise reporting solutions with Power BI. To make the topics covered in this series of posts easier to find and follow, they are listed on this page: Doing Power BI The Right Way – for Enterprise Reporting | Paul Turley's SQL Server BI Blog which you can access from the main menu on the blog.

128
128
article thumbnail

What is Dark Data, Why Does it Matter, and Why Are Humans Still Needed?

Timo Elliot

Back in the 1960s, a pair of radio astronomers were busily collecting data on distant galaxies. They had been doing this for years. Elsewhere, other astronomers had been doing the same. But what set these astronomers apart – and eventually earned them a Nobel Prize – was what they eventually found in the data. Like other radio astronomers, they had long detected a consistent noise pattern.

IT 126
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Marketing 124
article thumbnail

IT’s ‘war for talent’ is a losing battle

CIO

It has been almost 25 years since McKinsey & Co. introduced the term “talent war” to the world. For almost a quarter of a century CIOs have been locked in a Sisyphean battle to attract and retain the IT talent necessary to create competitive advantage. Every year, “talent” is one of the top challenges facing IT organizations. Every year, lack of critical IT skills is blamed for failure to deliver the full promise of IT investments.

Capital 909
article thumbnail

Data Lake vs. Data Warehouse: What’s the Difference?

IT Business Edge

Data lakes and data warehouses are two of the most popular forms of data storage and processing platforms, both of which can be employed to improve a business’s use of information. However, these tools are designed to accomplish different tasks, so their functions are not exactly the same. We’ll go over those differences here, so you have a clear idea of what each one entails and choose which would suit your business needs.

article thumbnail

7 Best Practices for Creating Engaging & Meaningful Infographics

mention

As a marketer or business owner, would you like to acquire free backlinks, increase user time spent on a page, and get brand exposure on social media through social media sharing? If so, infographics are a great tool for you and your business. Infographics are not a new concept and a lot of brands similar to yours are already using them in their marketing strategy.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

5 Current Trends in Big Data for 2022 and Beyond

Smart Data Collective

The world of big data is constantly changing and evolving, and 2021 is no different. As we look ahead to 2022, there are four key trends that organizations should be aware of when it comes to big data: cloud computing, artificial intelligence, automated streaming analytics, and edge computing. Each of these trends will continue to shape the way companies use data in the coming years.

Algorithm 348
article thumbnail

Calling The Power BI Enhanced Refresh API From Power Automate, Part 4: Getting The Status Of a Refresh

Chris Webb BI

So far in this series (see part 1 , part 2 and part 3 ) I’ve looked at how you can create a Power Automate custom connector that uses the Power BI Enhanced Refresh API to kick off a dataset refresh. That’s only half the story though: once the refresh has been started you need to know if it has finished and, if so, whether it finished successfully or not.

IT 335
article thumbnail

The 152 Most Interesting Statistics to Know for 2022

Netbasequid

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. We’ve broken down some stats into categories for quick consumption: Digital Marketing.

Retail 133
article thumbnail

Webinar Best Practices That You Need to Know for 2022

Owler

What Are the Keys to Great Webinars? When it comes to real-time engagement, few tools are as proficient as webinars. According to a survey by ON24, they’re a crucial part of marketing efforts for 95% of respondents and critical to digital communications for 38%. Webinars can connect with a global audience, deliver valuable and in-depth content, and boost brand authority—all in 60 minutes or less.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

20 Advanced Link Building Tips To Boost Your Rankings

SpyFu

Are you still relying on old-school link building strategies to improve your rankings ? If so, chances are you’re not seeing much success. This guide will show you 20 strategies to gain more high-quality backlinks and brand mentions from various channels and relevant sites. Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree.

Travel 128
article thumbnail

When to Use Paginated Reports vs Interactive Power BI reports

Paul Turnley

Technology evolves, the industry changes and the way businesses use technology changes. The road that has brought us to the current state of reporting capabilities in the Microsoft data platform has been long and winding. Ten years ago, we were using SQL Server Reporting Services (SSRS) to create interactive, dashboard-like reports scorecard reports.

article thumbnail

7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. As with just about everything in IT, a data strategy must evolve over time to keep pace with evolving technologies, customers, markets, business needs and practices, regulations, and a virtually endless number of other priorities.

Advantage 909
article thumbnail

What transformational leaders too often overlook

CIO

High-performing CIOs know that digital mastery depends on a strong foundation of rock-solid infrastructure, information security, enterprise data management, and sound IT governance. But for all the emphasis on cutting-edge technology for business transformation, IT infrastructure too often gets short shrift. Infrastructure, what happens behind the IT screen, and related support activities remains poorly understood, underappreciated, and mismanaged in 89% of enterprises today, according to a rec

Gaming 909
article thumbnail

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

article thumbnail

5 top ERP trends for 2022 — and their implications for IT leaders

CIO

It wouldn’t be far-fetched to call ERP (enterprise resource planning) the brain of an organization’s IT infrastructure. After all, an ERP system streamlines, standardizes, and integrates a wide range of vital business processes across diverse business functions. Implementing an ERP solution ranks among the most capex-intensive projects any IT leader will undertake.

IT 909
article thumbnail

What is transformational leadership? A model for motivating innovation

CIO

What is transformational leadership? The transformational leadership approach encourages, inspires, and motivates employees to innovate and create the change necessary to shape the future success of the company. This is accomplished by setting an example at the executive level through authenticity, a strong sense of corporate culture, employee ownership, and independence in the workplace.

article thumbnail

The CIO as chief integration (and influence) officer

CIO

IT leaders hold a powerful position at Owens Corning. CIO Steve Zerby not only has a seat at the table, but he’s driving business strategy at the manufacturing company thanks to his panoptic view of the centralized yet global organization. He’s able to spot synergies in supply chain processes that could create efficiencies, and connect leaders in high-performing geographies with lower-performing regions that could benefit from their perspective — even if they’re not in the same business division

Travel 909
article thumbnail

7 ways to foster IT innovation

CIO

As an IT leader, being able to foster innovation not only benefits the IT itself, with greater efficiency, effectiveness and value, but the organization it serves and you personally, as it illustrates your ability to be an internal agent of change, a true business partner, and an asset at the strategy table. 1. Define and articulate your definition of IT innovation.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission