Seven ways for brands to connect with Millennials
bazaarvoice
JUNE 24, 2014
Millennials represent an estimated $1.3 trillion in buying power. This is a figure no brand can afford to ignore. Here are seven ways to reposition your brand to be more appealing, leverage trends for greater brand loyalty, and grow your relationship with Millennials. Targets tries to win hearts and clicks of Gen Y. By Hadley Malcolm for USA Today. Last fall studies revealed millennial consumers view Target as a destination, and not a retailer they buy from online.
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