CIO
SEPTEMBER 23, 2021
A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.
Crayon
SEPTEMBER 22, 2021
Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide content that helps them personalize emails. You can provide tactics that help them overcome objections. You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.
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Cipher
SEPTEMBER 22, 2021
A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position. In the long-term, this unlocks the ability to achieve superior financial returns.
Smart Data Collective
SEPTEMBER 22, 2021
We have previously talked about some of the open source tools available to create big data projects. Kubernetes is one of the most important that all big data developers should be aware of. Kubernetes has become the leading container orchestration platform to manage containerized data-rich environments at any scale. It has vastly simplified container deployment and management yet with the added complexity of managing clusters.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Intelligence Node
SEPTEMBER 21, 2021
Table of Contents Gearing Up for the 2021 Holiday Shopping Season While it feels like just yesterday brands and retailers were navigating their first holiday shopping season since the onset of COVID-19, here we are again, preparing for the second holiday season amidst the pandemic. While most countries have opened up for business again and […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
SEPTEMBER 20, 2021
Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.
Smart Data Collective
SEPTEMBER 20, 2021
Big data has become an essential asset in the fight against cybercrime. This has caused the demand for cybersecurity professionals with a background in big data to grow. It is important to use the latest data analytics and AI technology to counter these threats if at all possible. Business Owners Lean on Big Data to Deal with Cybercrime Threats. It’s no secret that the COVID pandemic caused a lot of industries to get flipped on their head or at least make some major organizational changes in ord
Netbasequid
SEPTEMBER 24, 2021
Any enterprise faces its share of struggles these days, and market intelligence reveals people are overwhelmingly wary of large organizations’ environmental impacts. Some tech giants have made moves to get ahead of these concerns by contributing positively to global efforts – and consumers are taking note. We’ll explore some of those efforts, along with consumer response and what that could mean for brands below!
Zoominfo
SEPTEMBER 20, 2021
Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and get them excited about your offer?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Weidert Group
SEPTEMBER 23, 2021
In May 2021, we took a look at Google’s inclusion of Page Experience as a new factor in its website ranking algorithm and three specific, measurable user experience ranking signals within Page Experience, called Core Web Vitals. Google Core Web Vitals metrics have thus become an important part of an effective, comprehensive web design and technical SEO checklist.
Smart Data Collective
SEPTEMBER 24, 2021
Machine Learning is a branch of Artificial Intelligence that works by giving computers the ability to learn without being explicitly programmed. Machine Learning is already being used in many aspects of our life , from recommending movies or music based on past preferences to giving doctors’ advice on relevant treatments for their patients. As technology advances, machine learning will have more opportunities to help businesses engage with their customers and improve the overall customer experie
Netbasequid
SEPTEMBER 23, 2021
If you own a business you must have encountered the term “media intelligence platform.” You might have also heard that you need one in order to succeed. But what is a media intelligence platform exactly? Let’s find out. First, some stats: 32% of consumers report that they’d walk away from a brand they love after just one bad experience. In a recent Statista study, 58% of companies reported that media intelligence had a notable positive impact on customer retention and loyalty.
Zoominfo
SEPTEMBER 21, 2021
Scenario For bigger prospects you are trying to close at the end of a month or quarter, send them a personalized piece of content such as a video from the CEO or a sales leader or a bespoke sales deck. This should include a recap of what they heard on previous calls and something specific about their situation, goals, targets, and your products that would benefit their needs.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wink Intel
SEPTEMBER 20, 2021
The following article is a reprint, originally written July 15, 2013 by Sheryl J. Moore: Throughout the past [20] years of working with universal life (UL) products, one comment in particular has been overheard far too often: “…fund this UL at [X percent] over target.”. This comment is especially popular in the indexed life market, where the product may be new to producers, and a lack of product knowledge may run rampant.
Smart Data Collective
SEPTEMBER 24, 2021
While it might sound ironic that high-tech fields such as data science still require you to submit a resume, even the most cursory look over a list of job openings should prove this to be true. Managers and HR department staffers in even the most technically-oriented companies are actually on the lookout for candidates with an impressive resume. This might encourage some applicants to stretch the truth.
Dataversity
SEPTEMBER 23, 2021
Click to learn more about author Morgan Littlewood. Much has been written about the hunger for data storage in university research, whether in the humanities, arts, social sciences, genomic studies, astronomy, or seismic research. An increasingly popular option has been open-source storage – or “Open Storage” – which is software that is developed in a […].
Zoominfo
SEPTEMBER 20, 2021
Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Netbasequid
SEPTEMBER 22, 2021
In our increasingly competitive world, tailoring your products, marketing, and innovation to shifting consumer behaviors is critical to keep your customers coming back. As such, social listening is one of the most powerful tools your brand can use to tweak your products and increase sales. At the end of the day, you want your products to fly off the shelves, and that’s where product intelligence comes in.
Smart Data Collective
SEPTEMBER 20, 2021
Email marketing ranks among the best ways to stay in touch with an audience and potentially to build one too. However, like so many digital marketing tasks, it’s something that undergoes constant evolution and development. Even with the initial tasks out of the way, such as deciding on a tone and template and testing your email servers , it requires regular work to keep people engaged.
Dataversity
SEPTEMBER 22, 2021
Click to learn more about author Arno Witvliet. As organizations go global and Software-as-a-Service (SaaS) and cloud-hosted online services grow, companies have adapted to an “always-on” model. Both technical and non-technical organizations are increasingly relying on online software, which only serves to increase the prevalence of always-on platforms in all aspects of our lives.
Zoominfo
SEPTEMBER 20, 2021
The stories of work are the stories of our lives. For so many of us, work is how we learn to reach new heights and push past disappointments. It’s where we forge lasting relationships and build a future for our loved ones. Our work determines where we live, how we socialize, and whether we’re fulfilled or frustrated. Our work isn’t everything. But it means a lot.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digimind
SEPTEMBER 20, 2021
For enterprises wanting to anchor their footprint in the social media domain, China is undoubtedly a goldmine for audience growth, considering it is the largest populated country with close to a billion social media users.
Smart Data Collective
SEPTEMBER 22, 2021
Blockchain technology has been instrumental in the development of new forms of commerce. A growing number of new cryptocurrencies have emerged, due to major developments in blockchain. We have talked in the past about using data analytics to choose the best cryptocurrencies to invest in. However, we don’t talk as much about the role of blockchain in the inception of these cryptocurrencies and new digital coins on the scene.
Dataversity
SEPTEMBER 20, 2021
Click to learn more about author Balaji Ganesan. Sources indicate 40% more Americans will travel in 2021 than those in 2020, meaning travel companies will collect an enormous amount of personally identifiable information (PII) from passengers engaging in “revenge” travel. In a near 100% digital world, sensitive information including credit card numbers, email addresses, phone numbers, COVID-19 […].
Happy Market
SEPTEMBER 24, 2021
My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Digimind
SEPTEMBER 22, 2021
While they are the go-to solution for any branding campaign and a hub for some of the world’s most creative minds, media agencies do not always put their priorities back into their own online communities.
Smart Data Collective
SEPTEMBER 22, 2021
Unstructured data represents one of today’s most significant business challenges. Unlike defined data – the sort of information you’d find in spreadsheets or clearly broken down survey responses – unstructured data may be textual, video, or audio, and its production is on the rise. In fact, by some estimates, as much as 80-90% of new data is unstructured , and that presents real challenges from a data management standpoint.
Dataversity
SEPTEMBER 21, 2021
Click to learn more about author Michele Iurillo. One of the most fascinating things I’ve found at my current organization is undoubtedly the declarative approach. It is something so simple and so powerful. In my first business intelligence endeavors, there were data normalization issues; in my Data Governance period, Data Quality and proactive Metadata Management were the critical points.
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